The new VIV China

With the upcoming 2012-edition, organizers VNU Exhibitions Europe and CNAS have created a NEW VIV China. Focusing on better matchmaking with quality buyers, exhibitors can expect to do lots of promising business at VIV China again, scheduled at the NCIEC in Beijing for September 23-25, 2012. The commitment of market leaders exhibiting from Europe, The USA and China form the best prove of a new recipe that works.   

It took the organisers serious efforts to win back exhibitors, following a series of weak trade shows in 2009 and 2010. “ It is essential to differentiate VIV China from all other events by playing our best cards. This will turn VIV China into the preferred international business platform from Feed to Meat again”, explains Ruwan Berculo, Project Manager at VNU Exhibitions Europe. At first, the frequency returned to its 2-year cycle. The organisation of the International China Summit forms a good example of new opportunities introduced for quality matchmaking.  Investments in a better visitor campaign should result in new buyers visiting VIV China. And once on site, visitors will find it much easier to find their suppliers. “The market will see a completely NEW VIV China, set to create the perfect business ambiance”, concludes Berculo.   

The first signs indicate the efforts work. With half a year running up to the show, it’s nearly sold out. Some 400 exhibitors confirmed their participation. International Market leaders such as Aviagen, Big Dutchman, Buhler Group, Jamesway Incubators, Moba, Pas Reform and Poly-Clip Systems are among them. The countries of Great Britain, France, The Netherlands, South Korea and The USA present their suppliers in dedicated pavilions. 

English: Beijing CBD 2008-6-9 Jianwai SOHO, Yitai Center, CCTV ‪中文(简体)‬: 北京中央商务区夜景（可见央视新址、建外SOHO等） (Photo credit: Wikipedia)

Personalized promotion campaign
A new personalised promotion campaign focuses on bringing in Top-quality buyers from China’s 7 most important animal production regions. From Feed to Meat, professionals will be attracted to attend the event. So far, 800 key buyers throughout China have already registered. That’s a unique result. In total, it is expected VIV China 2012 draws some 15,000 visitors, of whom 80% is Chinese. “With 15,000 professionals visiting, the 400 exhibitors can take the time to have fruitful business conversations that go beyond a quick hand shake”, explains Berculo. 

International China Summit
One of the best examples of better matchmaking opportunities forms the International China Summit. On Saturday September 22, the day before VIV China 2012 starts, the organisers present a full-day program filled with a wide range of conferences on trends & developments and 20-minute seminars focusing technical best practices. International media partners, exhibitors, associations and institutions have selected their best speakers. They share their knowledge and visions on various topics for the production of feed, eggs and poultry and pig meat as well as for ways to improve trade. 

Great Britain and France focus in their presentations on Pig breeding. The growth in demand for pig genetics strongly continues in China. Without making it commercial, exhibitors will emphasise how investments in premium products lead to much better results. China increasingly realises the need to invest more money now to get better results for a longer term.  

The combination of VIV China 2012 and the International China Summit perfectly blends a world-class showcase of products with lots of relevant knowledge to improve results. That’s what China needs to secure a healthy meat, egg and fish industry. Registration via www.viv.net for free entry for both VIV China 2012 and the International China Summit is now open.