IDMA Exhibition, the most important meeting
platform of the world milling industry, is preparing to bring world millers
together for the fifth time in Istanbul Expo Center on April 4-7, 2013. It is
expected that the exhibition in 2013 will be visited by more than 10,000 professionals
from 120 different countries.
Mrs Zübeyde Kavraz, the General Manager of
Parantez Fair Organization Company that continued its preparations for 2013
exhibition after IDMA 2011 Exhibition, which was fruitful for both participants
and visitors, answered our questions about IDMA 2013.
Mrs
Kavraz, the IDMA exhibition you organised in 2011 was very much appreciated by
both visitors and participants. The next exhibition is in April, 2013. How are
the preparations for IDMA 2013 going?
As you know, International, Flour, Semolina, Rice,
Corn, Bulghur, Feed Milling Machinery & Pulse, Pasta, Biscuit Technologies
Exhibition (IDMA), has proved to be the most prominent meeting platform of the
world milling industry. Therefore, the leading trademarks of the world milling
industry have already booked their places in the 5th IDMA Fair to be
held in Istanbul Expo Center on April 4-7, 2013. We consider this as a proof of
the success of IDMA 2011.
As Parantez Fair Organization Company, our main aim is
to meet all expectations of the visitors and participants in this exhibition we
organise biannually and to make them leave the exhibition satisfied. For this
reason, we intensify the preparations for IDMA 2013 at a great pace.
How
will IDMA 2013 be different from the previous exhibition? What kinds of
differences are waiting for the participants and visitors in the exhibition in
2013?
We organised IDMA 2011 exhibition in two halls and in
a total space of 14,000 square metres. We expanded the exhibition area for 2013
so that more brands will be represented in the exhibition and product diversity
will be increased. IDMA 2013 Exhibition will be in three halls encompassing a
total area of 21,000 square metres. First of all, this will allow visitors to
see more alternatives and products varieties in 2013 Exhibition. Furthermore,
they will have the opportunity to learn about the latest innovations and
technologies developed by these brands.
We can say that another significant difference for
visitors will be the increase in the number of foreign participants. This means
almost all of the leading actors in the world milling industry will attend the
exhibition. This will strengthen the international characteristic of IDMA
again.
In addition, we expanded domestic and foreign visitor
attendance activities. We believe that especially the promotional activities
aimed for foreign visitors will produce results in the fair in 2013 and this
will satisfy the participants. Participants will have the opportunity to
increase their market shares thanks to the work relations they will form by
coming together with thousands of professional visitors from 120 countries.
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Mrs Zübeyde Kavraz, the General Manager of
Parantez Fair Organization Company talks about IDMA 2013.
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You have just stated that
you increased the number of halls to three. Why open a third hall?
There
are several reasons. First of all, majority of the participants, who left IDMA
2011 satisfied, demand to enlarge their fair booths in IDMA 2013 whereas
numerous companies which failed to participate in the exhibition of 2011 desire
to take place in IDMA 2013. Therefore we need to create space for the said
companies. However, the main reason for us is the demand we receive from
international visitors.
As
it is well know that we carry out our promotional works in 120 countries of the
world as Parantez Group. During these promotional activities, the
manufacturers, who produce flour and semolina which are the principal raw
materials of pasta and biscuits, also appear to be pasta and biscuit investors.
The
said investors, who follow up IDMA in order to shape their investments, are
enthusiastic about benefitting more efficiently from this exhibition. We
decided to open a third hall to ensure that the biscuits, pasta and bread technologies
are widely represented in the exhibition in accordance with the request we
received from the said investors.
Thus,
the exhibition’s representation ability will be increased in addition to
providing opportunity to the visiting investors in terms of having access to
all technologies they require at a single point.
Could
you also mention about the domestic and foreign promotional activities and the
actions performed for visitor organisation? What kinds of promotional
activities are you carrying out and in how many countries?
As I just said, we expanded our promotional and
visitor attendance activities for 2013. First of all, number of countries where
we carry out activities to draw visitors was increased to 120. In order to
ensure more efficient promotion and visitor attendance, we work together with
the leading associations, unions, media institutions and tourism agencies in
these 120 countries.
In this context, more than 100 associations, unions
and tourism agencies in Asian, Africa, Middle East, Balkan, South and North
America and European countries are providing assistance for Parantez Fair
Organization Company for IDMA 2013 and carrying out active operations for
visitor attendance. We have already made agency agreements in over 20
countries. Similar activities are underway in other countries.
Moreover, we continue to perform promotional work and
invitations in five different languages by means of one-to-one interactions and
by directly reaching out to the target group, namely company executives as we
did in the previous fair in order to increase the number of visitors. In
addition, we reorganised our website in seven languages for promotion. This
way, many visitors have the opportunity to reach all information and
developments about the exhibition in their own languages.
Who
will be the participants and visitors of the exhibition? Who is the target
group of the exhibition?
Flour, semolina, corn, rice and feed millers,
producers and representatives of pulses cleaning and packing, pasta and biscuit
technologies, grain storing silos, filing, carrying and discharging systems,
laboratory equipment, additives, packing machines and materials, spare parts
and sub-industry products as well as international sellers of grains and pulses
will attend the fair. These participants introduce the latest innovations in
the systems they have developed or represent to the visitors in IDMA 2013.
The target visitor group of IDMA 2013 consists of; the
professional executives, investors and employees of global flour, semolina,
rice, corn and feed millers, professional executives, investors and employees
of commercial factories producing and trading pulses, pasta and biscuits,
international buyers of grains and pulses, professional executives, investors
and employees of food companies making production in connection with the grains
and pulses sectors, presidents and members of non-governmental organisations
and professional associations related to the grains and pulses sectors,
academics and students from education and research institutions, senior
executives and employees in official institutions dealing with matters such as
food, agriculture and foreign trade, and seed producers.
How
many visitors are you expecting for IDMA 2013?
IDMA 2011 was visited by more than 8,000 people from
60 countries. We expect IDMA 2013 to be visited by more than 10,000 local and
foreign professionals from 120 countries over four days.
Could
you give information about other activities that will be performed in the
exhibition?
We will organise seminars on basic subjects such as pulses,
rice, cracked wheat (bulgur) and pasta in IDMA 2013 as we did in the previous
exhibition. Differently from the previous exhibitions, Turkish and English
simultaneous translations will be done in the seminar that will be organised in
2013 exhibition. This way, visitors from abroad will easily benefit from these
seminars. Apart from the seminars organised by us (Parantez Fair Organization),
some international institutions and companies will have similar events. We will
announce them in our website in the following days.
However, our most significant
event will be the 14-hour ‘Milling Certification Training’, which will
concurrently take place with the exhibition.
What is the scope of this
training? Who can participate in the training and who will be the trainers?
As Parantez International
Fair Organization, we organise a 14-hour ‘Certificate Milling Training’ programe
for the representatives of the milling sector who will visit the exhibition
within the scope of IDMA Exhibition. The programme, which will take place on
April 5-6, 2013 consists of 14-hour theoretical training. The programme
trainers are the professionals who are successful in their fields.
The main topics of the
content of training are as follows; Supply of Raw Materials in Milling sector,
Raw Material Storage, Mill Technologies and Milling, Efficiency and Energy
Saving with regard to Milling, Quality and Quality control with regard to Flour
and Flour Additives, Wheat and Flour Logistics in International trade and Flour
Plant Investments- Investment Feasibility Studies and Management.
The training will be
provided in free of charge in both English and Turkish. Those who wish to
participate in the program are required to be employed at a flour plant (mill)
or work in milling Technologies production industry and be able to prove such
employment.
We will be accepting
limited number of participants into the program to ensure training efficiency
and success. Determining the limited number of participants will be based on
early registration priority. He who wants to participate in the program is
required to transmit his flight details, hotel reservation particulars, the
document which proves his employment at a flour factory or a company producing
milling technologies after registering via the online registration link under
the section Milling Training Program on the IDMA website. The participants who
register online but fail to send the above mentioned documents will not be
registered to the programme.
What
would you like to add as your final remarks?
As I said earlier, our primary purpose is to meet the
expectations of participants and visitors of our exhibition at the highest
level. We are rapidly continuing our preparations for this purpose.
We believe we will prove again in 2013 that IDMA is
the most important meeting platform bringing all parties of the world grain and
pulses industry together.
