What a week this has been in Bangkok! The exhibitors spoken to by The Global Miller report a very successful event - both in terms of visitors numbers but more importantly in their relevance to the feed industry.
Comments from the visitors we spoke to ranged from very good to fantastic. It appears that most were surprised at the numbers of feed manufacturers attending what might traditionally be considered a animal agriculture show alone. The organisers have been putting emphasis into the complete livestock production chain and feed has become a critical part of that process.
According to Niek Reichgelt of VNU, the organisers of VIV Asia, says feed is part of the production chain and VIV represents all animals including fish and pets. He was instrumental is setting up the CropTech-FeedTech conferences - which were hosted by Perendale and Watt Media - which proved most successful in generating interest for feed manufacturers in the event.
"It's interesting that more than 30 percent of visitors have responsibility to some degree for both aquaculture and pet feeds. We are a complete livestock event and feed, in terms of machinery, ingredients and raw materials, is very much a part of that production chain," he says.
"In fact, we are so happy with the outcome of the Perendale conference format that we will offer this at all of our events in Europe and Asia from now on. CropTech-FeedTech brings a debate about new technologies to the feed manufacturer and explains what industry is up to in terms of its product developments. Russia is the next VIV show at which we will offer this interactive format. We hope to also offer it in Mexico and again April 2014 in India," says Reichgelt.
Some feed equipment companies' stands such as Buhler and a range of Chinese suppliers ranged from 100 to 180 square metres and were as impressive as any seen anywhere. All were on several occasions overflowing with visitors. In fact, two exhibitors reported they could not meet with all visitors a key points during the three day event. Friday afternoon, the last dray of the show, saw numbers dwindle somewhat but meaningful visitors were taking place as The Global Miller could still not get to some companies.
VIV Asia must rank alongside IPPE, EuroTier and Victam as a must attend event for feed manufactures everywhere!
Our thanks go to VIV organisers for accommodating the press so professionally during the past week in Bangkok. We wish everyone a safe journey home!
Comments from the visitors we spoke to ranged from very good to fantastic. It appears that most were surprised at the numbers of feed manufacturers attending what might traditionally be considered a animal agriculture show alone. The organisers have been putting emphasis into the complete livestock production chain and feed has become a critical part of that process.
According to Niek Reichgelt of VNU, the organisers of VIV Asia, says feed is part of the production chain and VIV represents all animals including fish and pets. He was instrumental is setting up the CropTech-FeedTech conferences - which were hosted by Perendale and Watt Media - which proved most successful in generating interest for feed manufacturers in the event.
"It's interesting that more than 30 percent of visitors have responsibility to some degree for both aquaculture and pet feeds. We are a complete livestock event and feed, in terms of machinery, ingredients and raw materials, is very much a part of that production chain," he says.
"In fact, we are so happy with the outcome of the Perendale conference format that we will offer this at all of our events in Europe and Asia from now on. CropTech-FeedTech brings a debate about new technologies to the feed manufacturer and explains what industry is up to in terms of its product developments. Russia is the next VIV show at which we will offer this interactive format. We hope to also offer it in Mexico and again April 2014 in India," says Reichgelt.
Some feed equipment companies' stands such as Buhler and a range of Chinese suppliers ranged from 100 to 180 square metres and were as impressive as any seen anywhere. All were on several occasions overflowing with visitors. In fact, two exhibitors reported they could not meet with all visitors a key points during the three day event. Friday afternoon, the last dray of the show, saw numbers dwindle somewhat but meaningful visitors were taking place as The Global Miller could still not get to some companies.
VIV Asia must rank alongside IPPE, EuroTier and Victam as a must attend event for feed manufactures everywhere!
Our thanks go to VIV organisers for accommodating the press so professionally during the past week in Bangkok. We wish everyone a safe journey home!
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| Ruwan Berculo project manager of VNU discuss the outcome of the first CropTech-FeedTech with Perendale Publishers' general manager, Roger Gilbert. Mr Gilbert chaired the inaugural session on 'Digital Engineering in the Feed Manufacturing Industry' held on the opening day. |
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