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March 20, 2014

20/03/14: VIV visits Perendale to talk over benefits for digital and print readers alike

VIV Worldwide visited the Perendale offices in Cheltenham, UK, this week to discuss how magazines such as GFMT and International Aquafeed can help readers when they visit VIV events around the world.

The meeting, which took place over two days, was productive and "will yield some valuable outcomes for readers," says Roger Gilbert, the publisher of GFMT.

"We will be working closer with VIV Worldwide on its CropTech-FeedTech debate-style two-hour conference programme which will have its fourth outing at VIV Europe in May 2014."

In return, he had the opportunity to explain how milling of four and cereals for human consumption had brought about the early development of the feed industry as a "stand alone" business and how millers throughout the world were still connected directly with eachother no matter whether they were primarily flour, rice or feed millers.

GFMT, first published in 1891 and known as 'Milling for much of its 123 years, has a responsibility to past generations of millers to successfully find a way forward for the magazine in challenging digital and globalisation times. Working with event organisers such as VIV to reach a wider audience was a significant aspect of meeting that challenge, he added.


Outside Perendale's office in Cheltenham, UK - From left to right are Roger Gilbert publisher, Tom Blacker sales manager, Tuti Tan distribution manager both of Perendale, Ruwan Berculo VIV's Business Development and Project Manager, Darren Parris Perendale's international sales manager, Vincent Veelbehr VIV's sales manager for Asia-Pacific and James Taylor Perendale's production manager

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