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May 08, 2014

08/05/14: Stern-Wywiol Gruppe puts its faith in the vigorously expanding convenience market

The ingredients specialist reports stable development in 2013 – investments and international expansion safeguard the future of the family business – applications research and development have top priority for growth.
The Stern-Wywiol Gruppe based in Hamburg achieved a turnover of 400 mill. EUR in 2013. With this figure the group of companies was able to stabilize its development on a high level after recent growth rates of 20 percent. Thanks to considerable investments in research and development and the expansion of its international activities the enterprise is well set up in the growing market for food and feed ingredients. At 850 the number of persons employed by the group also remained unchanged in 2013.
The Stern-Wywiol Gruppe consists of eleven independent specialist companies that develop, produce and distribute functional ingredients for food and animal nutrition. They include internationally renowned firms such as Hydrosol, Mühlenchemie, SternMaid, Sternchemie, SternEnzym, Herza Schokolade and Berg+Schmidt. Each of the companies has specific competence in a particular field, for example bakery or dairy products, deli foods, meat, fish, chocolate, flavourings, lecithin, enzymes or vitamins.
A flexible family business as a model for success
A flexible structure is the basis for the high innovative power and successful development of the family business. “In the market for food and feed, which is expanding worldwide, our advantage over the major corporations lies in providing advice on applications, in closeness to the customer, individual product solutions and a high level of mobility on the part of our employees”, says Torsten Wywiol, who manages the holding company as its CEO.
Synergisms in applications research
The Research & Development department forms the heart of the group, where the various ingredients divisions pool their expertise under one roof at their own Technology Centre. On the outskirts of Hamburg, over 70 applications technologists and research scientists develop the solutions of tomorrow. Last year the group invested seven million EUR in extending the R&D facilities. Besides the enlargement of the trial bakery and the dairy and deli food laboratory, a new enzyme laboratory was set up. This is an excellent framework for helping customers to improve their production processes and put new products on the market.
“In order to test the functionality of active ingredients, we produce the foods on our pilot plant with equipment similar to that used by our customers on a commercial scale. For that we have installed state-of-the-art machines and testing units”, Wywiol explains. The number of training events and trials increased by 35 percent compared to the previous year.


Last year there was vigorous demand for new developments in the field of stabilizing systems for trendy convenience products, dairy products and deli foods, for new enzyme complexes for bakery products and pasta and for sunflower lecithin and powdered deoiled lecithins. A new pilot plant for pasta is also stimulating growth in the field of enzymes for pasta and noodles. At HERZA Schokolade, a company with its seat in Norderstedt specializing in functional chocolate pieces for further processing and in functional bars, a new, fully automated bar production line greatly increased capacity and productivity.
International expansion
With an export share of 85 percent, the eleven specialist firms supply customers in over 100 countries. They are supported by 16 foreign affiliates, some of which have research and production capacities of their own. The opening of the production facilities in Turkey and India for baking and flour improvers and in Singapore and Malaysia for lecithin and palm oil fractions were milestones in the group’s international expansion last year. “However, because of delays in commissioning the plant we were unable to achieve the targeted results in 2013”, Torsten Wywiol explained.
Contract manufacturing – a field with a future
English: location map for the city of Hamburg,...
English: location map for the city of Hamburg, Germany in Europe (Photo credit: Wikipedia)
The group is continuing its international orientation. For example, the affiliate SternMaid America is building a plant in Aurora, near Chicago. SternMaid Germany has its production facility in Wittenburg (Mecklenburg-West Pomerania) and operates as a contract manufacturer for the processing, drying, blending and filling of food ingredients and food supplements. The company is in demand as a service provider to both SMEs and major enterprises throughout Europe. The new plant in Aurora is one of the most modern of its kind in the USA. A blending line and a small-unit packaging line, both fully automated, are available on an area of 3,000 m². This equipment will permit blending capacities of about 8,000 tonnes a year. At the production site in Wittenburg, too, the Stern-Wywiol Gruppe has invested 16 mill. EUR in order to open up new business fields in the sphere of fluid-bed technology for food and pharmaceutical ingredients. Further investments are planned for the coming years in order to meet the increasing demand for contract manufacturing of new, functional products in the food and pharmaceutical industries.
Thanks to the many strategic investments, Torsten Wywiol is confident that a successful future awaits the company in the long term. The CEO was not willing to give a sales forecast for the current financial year: “As an enterprise operating internationally we are depe
ndent on political stability in our target markets. In many important regions like Africa, South America and Russia, there was not always the necessary stability last year. That makes forecasts difficult. But certainly “convenience” in food and animal nutrition will remain a growing market worldwide. In food alone, the world market is estimated at 35 to 40 trillion USD. We are in a segment with a future, in which we will continually enhance the services we offer. As a family business we are not looking for short-term returns.”

The Global Miller
This blog is maintained by The Global Miller staff and is supported by the magazine GFMT which is published by Perendale Publishers Limited.

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