20/11/2014: EuroTier 2014: Provisional results from visitor survey

The organiser DLG (Deutsche Landwirtschafts-Gesellschaft / German Agricultural Society) commissioned Wissler & Partner Trade Fair Marketing from Basel to undertake a representative survey of visitors at EuroTier 2014. 

For this purpose 2872 visitors were surveyed at different locations at the fair. 

Out of the large amount data available the follow-ing are of particular interest:
 
Where did the visitors come from?

• 81% Germany (2012: 76%)
• 39% Northern Germany
  (Lower Saxony, Schleswig-Holstein, Hamburg and Bremen) (38%)
• 19% Western Germany (North Rhine-Westphalia) (19%)
• 19% Southern Germany (Bavaria and Baden-Württemberg) (19%)
• 11% South-West Germany (Hesse, Rhineland-Palatinate, Saarland) (11%)
• 12% Eastern Germany (New federal states and Berlin) (13%)
• 19% Abroad (24%)

From which sectors of the economy did visitors come from?

• 68% Farming (incl. forestry, contractors, machinery rings ) (2012: 63%)
• 10% Feed and pharmaceutical industry/other industry (8%)
• 8% Other sectors (including higher education/technical education) (9%)
• 5% Other service providers (8%)
• 4% Trade/retail (6%)
• 2% Animal products processing (2%)
• 2% Veterinarians (3%)
• 1% Engineers and planning offices (1%)

What were the reasons for visiting EuroTier 2014?

• 31% Information about innovation and trends (2012: 39%)
• 31% Meetings with producers (38%)
• 23% Market and product overview (28%)
• 23% Information about products/systems/applications (28%)
• 19% Interaction with colleagues (23%)
• 15% Preparing investments (18%)
• 14% Establishing new business relationships (20%)
• 14% Maintaining existing business relationships (19%)
• 12% Looking for international products/solutions (16%)
• 7% Technical programme (specials, forums, conferences (10%)
  (Multiple answers)

Which animals were visitors particularly interested in? 60% Cattle (2012: 61%)

• 38% Pigs (36%)
• 16% Poultry (25%)
• 10% Horses (11%)
• 8% Aquaculture ( 8%)
• 7% Sheep/goats ( 8%)
• 5% Other animals ( 6%)
  (Multiple answers)

Which cross-species exhibitions areas were visitors interested in?

• 47% Husbandry and feeding techniques (2012: 51%)
• 43% Animal housing and shed construction (46%)
• 37% Feed storage, feedstuff production (37%)
• 30 % Farm inputs (30%)
• 24% Equipment, accessories and replacement parts (29%)
• 19% Management and consulting services (22%)
• 19% Dung, solid manure and slurry technology (18%)
• 16% Transport vehicles and services (19%)
• 17% Bioenergy and decentralised energy supply (21%)
• 13% Climate and environmental technologies (17%)
• 11% Processing, marketing (15%)
  (Multiple answers)

Which animals do farmers keep?

• 45% Dairy cows (2012: 48%)
• 32% Finishing pigs (28%)
• 26% Fattening cattle (29%)
• 19% Breeding sows (14%)
• 9% Horses (7%)
• 8% Laying hens/pullets (10%)
• 8% Fattening calves (8%)
• 6% Sheep/goats (5%)
• 3% Broilers (5%)
• 3% Turkeys (3%)
• 2% Fish (2%)
  (Multiple answers)

Visitors overall rating of EuroTier 2014?

• 80% very good and good (2012: 82%)
• 17% satisfactory (15%)
• 3% less satisfactory and not satisfactory (3%) 

Read more HERE. 
(GFMT1406) 

 

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