Pages

November 20, 2014

20/11/2014: EuroTier 2014: Provisional results from visitor survey

The organiser DLG (Deutsche Landwirtschafts-Gesellschaft / German Agricultural Society) commissioned Wissler & Partner Trade Fair Marketing from Basel to undertake a representative survey of visitors at EuroTier 2014. 

http://www.dlg.org


For this purpose 2872 visitors were surveyed at different locations at the fair. 

Out of the large amount data available the follow-ing are of particular interest:
 

Where did the visitors come from?
  • 81% Germany (2012: 76%)
  • 39% Northern Germany
    (Lower Saxony, Schleswig-Holstein, Hamburg and Bremen) (38%)
  • 19% Western Germany (North Rhine-Westphalia) (19%)
  • 19% Southern Germany (Bavaria and Baden-Württemberg) (19%)
  • 11% South-West Germany (Hesse, Rhineland-Palatinate, Saarland) (11%)
  • 12% Eastern Germany (New federal states and Berlin) (13%)
  • 19% Abroad (24%)
From which sectors of the economy did visitors come from?
  • 68% Farming (incl. forestry, contractors, machinery rings ) (2012: 63%)
  • 10% Feed and pharmaceutical industry/other industry (8%)
  • 8% Other sectors (including higher education/technical education) (9%)
  • 5% Other service providers (8%)
  • 4% Trade/retail (6%)
  • 2% Animal products processing (2%)
  • 2% Veterinarians (3%)
  • 1% Engineers and planning offices (1%)
What were the reasons for visiting EuroTier 2014?
  • 31% Information about innovation and trends (2012: 39%)
  • 31% Meetings with producers (38%)
  • 23% Market and product overview (28%)
  • 23% Information about products/systems/applications (28%)
  • 19% Interaction with colleagues (23%)
  • 15% Preparing investments (18%)
  • 14% Establishing new business relationships (20%)
  • 14% Maintaining existing business relationships (19%)
  • 12% Looking for international products/solutions (16%)
  • 7% Technical programme (specials, forums, conferences (10%)
    (Multiple answers)
Which animals were visitors particularly interested in? 60% Cattle (2012: 61%)
  • 38% Pigs (36%)
  • 16% Poultry (25%)
  • 10% Horses (11%)
  • 8% Aquaculture ( 8%)
  • 7% Sheep/goats ( 8%)
  • 5% Other animals ( 6%)
    (Multiple answers)
Which cross-species exhibitions areas were visitors interested in?
  • 47% Husbandry and feeding techniques (2012: 51%)
  • 43% Animal housing and shed construction (46%)
  • 37% Feed storage, feedstuff production (37%)
  • 30 % Farm inputs (30%)
  • 24% Equipment, accessories and replacement parts (29%)
  • 19% Management and consulting services (22%)
  • 19% Dung, solid manure and slurry technology (18%)
  • 16% Transport vehicles and services (19%)
  • 17% Bioenergy and decentralised energy supply (21%)
  • 13% Climate and environmental technologies (17%)
  • 11% Processing, marketing (15%)
    (Multiple answers)
Which animals do farmers keep?
  • 45% Dairy cows (2012: 48%)
  • 32% Finishing pigs (28%)
  • 26% Fattening cattle (29%)
  • 19% Breeding sows (14%)
  • 9% Horses (7%)
  • 8% Laying hens/pullets (10%)
  • 8% Fattening calves (8%)
  • 6% Sheep/goats (5%)
  • 3% Broilers (5%)
  • 3% Turkeys (3%)
  • 2% Fish (2%)
    (Multiple answers)
Visitors overall rating of EuroTier 2014?
  • 80% very good and good (2012: 82%)
  • 17% satisfactory (15%)
  • 3% less satisfactory and not satisfactory (3%) 
Read more HERE
(GFMT1406) 
 

The Global Miller
This blog is maintained by The Global Miller staff and is supported by the magazine GFMT
which is published by Perendale Publishers Limited.


For additional daily news from milling around the world: global-milling.com

No comments:

Post a Comment