08/04/2015: Milling and Grain magazine at the largest on IPPE on Record

by Olivia Holden, Executive Editor

First published in Milling and Grain, February 2015

2013 saw the integration of the International Feed, Poultry and Meat Expos, creating IPPE. What used to be held as a bi-annual event has transformed into the largest annual poultry, meat and feed industry of its kind. 
  
The team at Milling and Grain travelled to Atlanta to take part in IPPE 2015, 27-29 January. A colourful booth provided the perfect backdrop to showcase copies of the International Milling Directory, International Aquafeed and Milling and Grain magazines.
 

IPPE was the ideal opportunity to present the first edition of Milling and Grain magazine, formerly Grain and Feed Technology to the industry. Circulation and events manager Tuti Tan distributed over 3,000 copies of the IMD, International Aquafeed and Milling and Grain. The team could also be found modelling new look Milling and Grain shirts!

 This year, the growth of the show was clearly evidenced by a record number of visitors estimated to have been in the region of 30,000. I met with Miranda McDaniel of the American Feed Industry Association who confirmed that this year had seen a substantial increase, not only in the number of visitors, but exhibitors too.  

"Last year the show was held in halls A and B (of the Georgia World Congress Centre), this year, we have also used hall C," she confirmed. 
In total, the show brought together 1288 exhibitors with more than 490,000 net square feet of exhibition space. Clearly, IPPE is experiencing a tremendous level of expansion and worldwide recognition, "partnering all three organisations has shown nothing but growth," Ms McDaniel added.
  

IPPE’s reach remains far and wide. After speaking with various companies, the general sentiment was that the show is attracting more people from Africa now that the continent is gaining more knowledge and experience in grain production and preservation. 
Many have experienced first hand that Africa has significant market potential and it will not be long until the continent become major players in the world grain supply.
   

As well as the large exhibit halls, over 25 educational programmes were held, ranging from a conference on antibiotic use to a programme about exporting feed and feed ingredients to the United States. 
AFIA also hosted their eighth annual pet food conference attracting 250 people. The conference examined the current state of the market both globally and domestically, looking key issues of sustainability and regulatory developments.
   

To keep visitors and exhibitors entertained, the quest to find the best chilli in Atlanta generated huge momentum and did not disappoint. The third annual IPPE chilli contest saw the highly coveted first place position awarded to Andrew Denaro, kitchen manager at the Hard Rock Café, Atlanta.



Read the magazine HERE.

 

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