First published in Milling and Grain, June 2015
It is not often these days to hear about an exhibition organiser celebrating 50 years of holding shows. But this is exactly what will happen in June this year when the doors of Koelnmesse in Cologne open on the 9th June.
The first Victam was held way back in 1965 at the Jaarbeurs Exhibition Centre in Utrecht, which is in the Netherlands. This first show mainly consisted of Dutch exhibitors and the visitors were principally from the Benelux region. Exhibitors and visitors were impressed with the show and it was decided to repeat it regularly. Over the years the show grew and grew, as did its success and its reputation spread and spread and eventually it became a truly international exhibition for the animal feed industry.
The Board of Victam recognised the enormous potential of Asia and ran a pilot show in 1991 in Bangkok, Thailand. In fact it was held in a car park of a hotel, as there were no purpose built exhibition venues in Bangkok then. Victam Asia was born.
Both shows continued to prosper and in 2011, Victam International moved to the ultra modern and efficient exhibition venue in Cologne – Koelnmesse. The venue is very flexible, modern and offers excellent facilities and amenities for visitors, conference delegates and exhibitors. It was also at this event that FIAAP, a feed ingredient show and conference and GRAPAS, a flour milling and grain processing show and conference were successfully added to complement the core Victam show.
It was in 2012 it was decided to move Victam Asia from its home in the Queen Sirikit National Convention Centre in downtown Bangkok to the newly constructed purpose built exhibition and conference centre known as BITEC (Bangkok International Trade & Exhibition Centre). FIAAP and GRAPAS events were also now included in the Asian show.
The move to BITEC was prompted by a number of important factors, these included modern purpose built facilities, larger exhibition halls, good transportation (important in Bangkok) and the ability to cater for the expanding number of visitors who were coming from both Thailand and increasingly from all over South and South East Asia.
The next Asian event to be organised by Victam is in 2016 and this will also be their 25th Anniversary of organising events in Asia.
Read the full article in Milling and Grain HERE.
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