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March 25, 2018

26/03/2018: Cargill Canadian beef sustainability pilot yields positive results

The first three months of Cargill’s Canadian beef sustainability pilot project yielded encouraging results, proving the model works and demonstrating significant potential to scale the program to deliver a greater volume of certified sustainable beef to Canadian consumers. 
 
Image credit: Fiona MacGinty-O'Neil on Flickr
(CC BY-ND 2.0)

The pilot is currently encouraging additional ranchers to participate in the pilot for the remainder of 2018. The pilot was launched to test and validate the audit and traceability systems necessary to meet the requirements of the Certified Sustainable Beef Framework established by the Canadian Roundtable for Sustainable Beef (CRSB).

This framework, the first of its kind in the world, is a voluntary program that enables cattle producers and beef processors to demonstrate the sustainability of their operations while at the same time supporting the retail and food service industry in their sustainable beef sourcing efforts.

For contributions made during the first quarter of the pilot, participating cattle ranchers were rewarded $10-per-head for qualifying cattle that could be tracked through audited sustainable operations from farm to fork.

“We are encouraged by the pilot’s first quarter results. It proved that a significant volume of beef can be successfully traced through a certified supply chain for the participating customers,” said Gurneesh Bhandal, Cargill’s beef sustainability manager in Toronto. “By adding more producers to the pilot, we can supply more customers with Canadian beef from sustainable sources.”

Visit the Cargill website, HERE.

For more information and to enroll, click HERE
 

The Global Miller
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