by Matt Holmes, Features Editor, Milling and Grain Magazine
More than 155,000 visitors descended on Hanover in Germany for EuroTier, Europe’s leading trade fair for the animal production market. Described as the innovation engine for livestock farming, the show featured 2,597 exhibitors and the focus was very much on animal welfare. The event took place from 13-16 November, 2018.
"With 2,597 exhibitors and 155,000 visitors, including 46,500 from outside Germany, EuroTier 2018 demonstrated its importance as the world’s leading trade fair for animal production," said Dr Reinhard Grandke, CEO of the German Agricultural Society (DLG).
More than 155,000 visitors descended on Hanover in Germany for EuroTier, Europe’s leading trade fair for the animal production market. Described as the innovation engine for livestock farming, the show featured 2,597 exhibitors and the focus was very much on animal welfare. The event took place from 13-16 November, 2018.
"With 2,597 exhibitors and 155,000 visitors, including 46,500 from outside Germany, EuroTier 2018 demonstrated its importance as the world’s leading trade fair for animal production," said Dr Reinhard Grandke, CEO of the German Agricultural Society (DLG).
The show featured digital solutions based on electronics, control system technology, data management and innovations in the areas of livestock housing, feeding, husbandry and genetics and breeding set new trends for efficient production and animal welfare.
It was a truly international show with visitors from 130 countries. About 30 percent of all visitors came from outside the host country, with the highest-represented nations being the Netherlands, China, Russia, Poland, Italy, Spain, Austria, Ukraine, France, Turkey, Belgium and Denmark, in that order.
Many exhibitors used EuroTier to launch new products and innovations. French firm Adisseo used EuroTier to launch a technical reference book of methionine, called ‘Methiopedia’, which is sure to become an industry bible for the amino acid.
Algae specialists Olmix launched a new product – Algimun - which combines two biologically active marine algal extracts in animal feed, to enhance gut integrity and immune system.
The proportion of visitors from outside Europe increased significantly. Registered visitor numbers from North and South America, and the Middle and Far East were higher than ever before.
EuroTier’s visitors constituted of professional animal producers from all sectors. This is also reflected in the particular area of interest, expressed by the livestock farmers visiting: Some 65 percent of visitors focused on the solutions on offer for the cattle species including dairy and beef, with 39 percent focusing on the pork sector and 32 percent on the poultry offering.
EuroTier 2018’s special feature, "Digital Animal Farming", attracted the attention of visitors through the many practical demonstrations that were on offer. These new digital solutions have the potential to significantly improve farm management, and also ensure the health of animals and enable transparency along the entire value chain.
Read the full show report, HERE.
The Global Miller
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