Nabim, the National Association of British and Irish Millers, is launching its Easy Peasy Baking Campaign this month and encouraging non-bakers to stick the oven on and get baking. The campaign is designed to prove that baking at home can be simple, quick, cost effective and doesn't need complicated equipment.
Nabim recently conducted a survey, which found that 24 percent of non-bakers say that baking takes too much time, 22 percent don't bake because of a lack of energy and 19 percent find baking too difficult. The campaign is designed to alleviate those barriers to baking and get the nation enjoying tasty home-baked treats.
Proving that baking is for everyone, nabim will be sharing Easy Peasy Baking recipes that are easy, quick and inexpensive, demonstrating that bakes can be made using equipment and ingredients that most people already have in their cupboards – Easy Peasy!
Consumers will be able to join in on the Easy Peasy Baking fun on social. Twitter, Facebook and Instagram pages have been created in order to create a community that shares bakes, recipes and tips and inspires novices to get baking! The first month will focus on showing people that baking is a great new hobby for 2020 and that no one should be missing out.
Everyone can easily join the campaign on social media, by going to @EasyPeasyBakes on Twitter and Facebook and @easypeasy.bakes on Instagram.
Visit the Nabim website, HERE.
Nabim recently conducted a survey, which found that 24 percent of non-bakers say that baking takes too much time, 22 percent don't bake because of a lack of energy and 19 percent find baking too difficult. The campaign is designed to alleviate those barriers to baking and get the nation enjoying tasty home-baked treats.
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| Image credit: Nabim |
Consumers will be able to join in on the Easy Peasy Baking fun on social. Twitter, Facebook and Instagram pages have been created in order to create a community that shares bakes, recipes and tips and inspires novices to get baking! The first month will focus on showing people that baking is a great new hobby for 2020 and that no one should be missing out.
Everyone can easily join the campaign on social media, by going to @EasyPeasyBakes on Twitter and Facebook and @easypeasy.bakes on Instagram.
Visit the Nabim website, HERE.
The Global Miller
This blog is maintained by The Global Miller staff and is supported by the magazine Milling and Grain
which is published by Perendale Publishers Limited.
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