Cimbria, a turnkey solution provider and manufacturer of custom-built solutions for agricultural and industrial processing, today unveiled its new brand identity and website. The changes reflect the brand's customer-focus and industry expertise.
The evolved look includes a more straightforward and modern style that was inspired by the original design. The internal team utilised Danish design principals that prioritise simplicity and functionality and pay homage to the brand's history. Brothers Eric, Svend, and Henry Olesen founded Cimbria in 1947 in Denmark.
A dashed circle has been prominent in the logo throughout the brand's almost 75 years and remains integral to the new version. The circle symbolises Cimbria's approach of working collaboratively to turn their customers' vision into reality, and contains eight dashes; each representing a critical step in the Cimbria Complete turnkey process. Cimbria is at the centre, maintaining a deep connection with their customers throughout the entire process. The circle has forward momentum to illustrate the role the brand plays in helping customers grow into the future.
'The Cimbria brand has always been known for manufacturing innovative products and offering turnkey solutions from start to finish and beyond,' says Stefan Caspari, Senior Vice President and General Manager of AGCO's Grain and Protein brands. 'This is an exciting time in Cimbria's history as we place even greater emphasis on the deep connections we have with our customers – truly understanding their business. We offer expertise to simplify the process for them, reduce their risk and give them peace of mind. The refreshed logo is symbolic of our customer-centred mindset.'
The Cimbria website has also been redesigned for easier navigation and access to information. It highlights the Cimbria Complete process that starts with customers' business goals to create custom designed, manufactured, installed and maintained turnkey solutions. It also showcases the brand's portfolio of drying, material handling, storage, processing, and optical sorting equipment.
For more information visit the Cimbria website, HERE.
A dashed circle has been prominent in the logo throughout the brand's almost 75 years and remains integral to the new version. The circle symbolises Cimbria's approach of working collaboratively to turn their customers' vision into reality, and contains eight dashes; each representing a critical step in the Cimbria Complete turnkey process. Cimbria is at the centre, maintaining a deep connection with their customers throughout the entire process. The circle has forward momentum to illustrate the role the brand plays in helping customers grow into the future.
'The Cimbria brand has always been known for manufacturing innovative products and offering turnkey solutions from start to finish and beyond,' says Stefan Caspari, Senior Vice President and General Manager of AGCO's Grain and Protein brands. 'This is an exciting time in Cimbria's history as we place even greater emphasis on the deep connections we have with our customers – truly understanding their business. We offer expertise to simplify the process for them, reduce their risk and give them peace of mind. The refreshed logo is symbolic of our customer-centred mindset.'
The Cimbria website has also been redesigned for easier navigation and access to information. It highlights the Cimbria Complete process that starts with customers' business goals to create custom designed, manufactured, installed and maintained turnkey solutions. It also showcases the brand's portfolio of drying, material handling, storage, processing, and optical sorting equipment.
For more information visit the Cimbria website, HERE.
The Global Miller
This blog is maintained by The Global Miller staff and is supported by the magazine Milling and Grain
which is published by Perendale Publishers Limited.
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