On 7 May 2022, the company launched a new platform www.oparts-shop.com, an e-commerce portal with interactive catalogues where spare parts for milling plants can be bought.
In the months leading up to the launch, Ocrim shared the progressive idea behind the Oparts project through spatial, visual, and narrative storytelling, set in an intergalactic world.
Its goal? To share the value of Oparts: a futuristic project rooted in the company's history and identity, which are symbolically encapsulated in the logo.
The O means everything: O as Ocrim and origin, as present and future, as Earth and Space. Therefore, the company's new direction and project propel it into the future, but at the same time, they are also rooted in the company's history and identity. The Oparts communication campaign revolves around a universe that represents and connects two eras: history and the future, humans and machines. Italian-made high-tech and milling know-how are combined and brought to life in machines, which reflect the company's history and future. In this way, machines take on a new form and go from merely being a product to being a means of transporting, like a spaceship, the company and its know-how into a new world: Oparts.
The language it uses, persuasive and engaging, conveys the scope and novelty of the project. The entire website has been designed with the customer in mind. The aim is to ensure the best user experience in terms of ease of navigation, speed, and intuitiveness.
The www.oparts-shop.com website went live worldwide on 7 May and allows customers to purchase milling products 24 hours a day directly on the platform via certified international payment circuits.
The portal is structured in two parts: a B2B e-commerce platform for the immediate and direct purchase of milling plant articles open to new users and a customised section for loyal customers with interactive catalogues. In the latter area, the user's machine catalogues will be uploaded for browsing, with the relevant serial number, table, and bill of materials so that users can find and order both specific and custom-made spare parts. Logging in is easy and quick: just go to www.oparts-shop.com website and enter your personal details and company data. Ocrim's Customer Service is always available and eager to welcome you to the new platform.
The reserved area has been specifically designed both for new and long-standing customers. Ocrim wanted to optimise the flow of information and improve their customer service when purchasing specific spare parts for Ocrim machines. Customers can browse the various catalogues in several ways, making the ordering process easier and quicker, thus minimising the chance of error when searching for a specific component. With Oparts, buying spare parts is child's play: on the portal, with just a few clicks, customers can choose and order spare parts by selecting them directly from the table and putting them in the shopping cart. But that's not all: in the MyArea, users can view promos dedicated to them, see what's in their shopping cart, and keep track of requests and orders at all times.
With OParts, buying spare parts for milling machines is now easy, quick, and safe.
For more information about Ocrim visit the website, HERE.
Its goal? To share the value of Oparts: a futuristic project rooted in the company's history and identity, which are symbolically encapsulated in the logo.
The O means everything: O as Ocrim and origin, as present and future, as Earth and Space. Therefore, the company's new direction and project propel it into the future, but at the same time, they are also rooted in the company's history and identity. The Oparts communication campaign revolves around a universe that represents and connects two eras: history and the future, humans and machines. Italian-made high-tech and milling know-how are combined and brought to life in machines, which reflect the company's history and future. In this way, machines take on a new form and go from merely being a product to being a means of transporting, like a spaceship, the company and its know-how into a new world: Oparts.
The language it uses, persuasive and engaging, conveys the scope and novelty of the project. The entire website has been designed with the customer in mind. The aim is to ensure the best user experience in terms of ease of navigation, speed, and intuitiveness.
The www.oparts-shop.com website went live worldwide on 7 May and allows customers to purchase milling products 24 hours a day directly on the platform via certified international payment circuits.
The portal is structured in two parts: a B2B e-commerce platform for the immediate and direct purchase of milling plant articles open to new users and a customised section for loyal customers with interactive catalogues. In the latter area, the user's machine catalogues will be uploaded for browsing, with the relevant serial number, table, and bill of materials so that users can find and order both specific and custom-made spare parts. Logging in is easy and quick: just go to www.oparts-shop.com website and enter your personal details and company data. Ocrim's Customer Service is always available and eager to welcome you to the new platform.
The reserved area has been specifically designed both for new and long-standing customers. Ocrim wanted to optimise the flow of information and improve their customer service when purchasing specific spare parts for Ocrim machines. Customers can browse the various catalogues in several ways, making the ordering process easier and quicker, thus minimising the chance of error when searching for a specific component. With Oparts, buying spare parts is child's play: on the portal, with just a few clicks, customers can choose and order spare parts by selecting them directly from the table and putting them in the shopping cart. But that's not all: in the MyArea, users can view promos dedicated to them, see what's in their shopping cart, and keep track of requests and orders at all times.
With OParts, buying spare parts for milling machines is now easy, quick, and safe.
For more information about Ocrim visit the website, HERE.
The Global Miller
This blog is maintained by The Global Miller staff and is supported by the magazine Milling and Grain
which is published by Perendale Publishers Limited.
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