Farming agtech company Agreena aquires Hummingbird Technologies

Carbon farming agtech Agreena has acquired Hummingbird Technologies, in a move to enhance its capabilities and consolidate its leading market position. In acquiring UK-based company Hummingbird technologies, Agreena confirms technology as one of the main factors in driving verification of carbon offset projects.

The two companies have closely collaborated for years, as the deal comes as an aligned strategic move between both leadership teams. The merger will strengthen Agreena's value chain and its position within the agricultural sector for soil carbon certification. It will also result in a company with more than 80 combined employees.

Agreena has been operating its soil carbon programme in 13 countries and the new acquisition will build its operational capacity in the Americas and Australia.

"Agreena is on a mission to enable an international regenerative agriculture movement, and this market-leading MRV solution can deliver a massive scalable impact," says Simon Haldrup, co-founder and CEO of Agreena. "We have been thoroughly investigating advanced technology solutions and working towards enhancing our protocol since day one – and with this acquisition, we are not only scaling but also enhancing the integrity of the market."

 Hummingbird, which was founded by Will Wells in 2016, had the vision of alleviating the climate burden of intensive farming and food production by utilising advanced remote sensing and data science. AI and satellite technology can support on-field data in proving farmers have redirected their production towards more sustainable agricultural practices.

The company has developed a machine learning-based monitoring and verification solution that uses low-orbit satellite imagery and ground-truth data. It recognises and reports on-farm regenerative agriculture practices such as cover crops, tillage and crop rotations to track green biomass and monitor field activities.

Merging the two companies' technology capabilities and bringing Hummingbird's AI-based verification is 'just the beginning', as the teams will be delivering new tech solutions for the agriculture industry and soil carbon markets, together.

"Hummingbird and Agreena were early pioneers in what is now a thriving regenerative agriculture economy. Our complementary technologies have enabled this market to take off, and as such, this is the perfect match," explains Alexander Jevons, CEO of Hummingbird Technologies. "Our companies' partnership-turned-marriage is a natural progression in a maturing and fast-growing industry."

Both organisations will continue being lead with their teams operating from Copenhagen and London.

For more information on Agreena visit their website, HERE.

For more information on Hummingbird Technologies visit their website, HERE.

The Global Miller
This blog is maintained by The Global Miller staff and is supported by the magazine Milling and Grain
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