The Victam Corporation announced today that it will expand its business to Latin America. VICTAM LatAm will be organised from October 3 – 5, 2023 at Expo Center Norte in São Paulo, Brazil. VICTAM LatAm is co-located with GRAPAS LatAm, the event for the grain milling and processing industries and with GEAPS, the biggest and best show in the grain industry!
New event with huge potential
General Manager of the Victam Corporation, Sebas van den Ende says, 'We currently organise events in Europe, Asia and EMEA so expanding to Latin America was the next logical step. Countries like Brazil, Mexico and Argentina offer a huge potential for the animal feed and grain processing market for exhibitors and visitors alike. There is a lack of one complete event in the Latin America market and with the support and confirmed participation of Founding Companies Andritz, CMP, Famsun, Wenger and Zheng Chang, we decided to take the jump and organise the first edition of VICTAM LatAm and GRAPAS LatAm.'
Mr Van den Ende continues, 'Although Brazil is not an easy market, and a successful market entrance takes time and effort, the great potential makes it worth this investment. With 1.600 feed mills and a production of 90 million tons per year, Brazil is the third producer of animal feed in the world. We believe that VICTAM LatAm will be an important tool for companies to enter the market or to exceed their current business. We also would like to offer the Latin American visitors an opportunity to see what innovations by our exhibitors are on show.'
Founding Companies
As mentioned previously, there are five Founding Companies supporting the new event in Brazil. These companies were also present at the press conference to sign their participation agreement.
Mr Stefan de Roo, Global MarCom Manager at ANDRITZ Feed & Biofuel says about their decision to become a Founding company, 'The importance of the LATAM Region for our business and our wish to be as close to the market as possible, makes our decision to participate in Victam LATAM an obvious one.'
'As an integrated solution provider and a technology partner of global agri-food, FAMSUN known pretty well about the importance of the feed and food supply chain in Latin America to global food security and quality life. We also clear that rising grain cost, climate change, and the revolution of digital and sustainable development are the most pressing challenges for this area to recover and growth. That's why we shift more of our resources to focus on setting tailored solutions to the Latin America market,' says Mr Greg Liu of Famsun.
Mr Jesse Mitchell of Founding Company Wenger adds, 'Wenger is pleased to be a founding member of VICTAM LatAm, and happy to host it in our Brazilian home state of São Paulo. The development of pet food and aqua feed in Latin America will no doubt place this region at the top of the world within the next decade. VICTAM LatAm is an example of the importance of these markets on the world stage. Únete a nosotros! Junte-se a nós!'
Zhengchang Group sees Brazil as the core agricultural market in Latin America, and is the bridgehead of Zhengchang Latin American market. VICTAM is the most influential global exhibition in the industry and Zhengchang, as a long-term partner of VICTAM, is very honored to be one of the founding companies for this event.
Processing Society Also CPM is excited about the Latin American initiative and was, as a global leader in animal feed processing solutions, delighted to become a Founder of Victam LatAm. "The last two years have challenged us all and we look forward to using VICTAM to continue to demonstrate our commitment to innovation and productivity on behalf of our partners," according to Dave Webster, CPM's worldwide CEO.
New partnership
The Victam Corporation is also excited to announce a new partnership with the Grain Elevator and (GEAPS). GEAPS is an international professional association of individuals that work in the grain handling and processing industry.
Steve Records, Executive Director of GEAPS, explains, 'Our mission at GEAPS is to advance industry knowledge and information through our global network of agricultural professionals. We see our mission come to life each year at our GEAPS Exchange but realise that many outside of North America cannot take advantage of this event. We believe that partnering with VICTAM to launch an expo in South America will leverage the strength of both organisations and bring immense value to GEAPS members and the industry as a whole in a new geography.'
Conferences
In parallel to the event, an interesting conference program with seminars, workshops and training programs will be organised. This makes it even more interesting for visitors to attend the event. Topics will include aquafeed, petfood, packaging, animal nutrition, feed technology, grain handling, grain storage, grain quality and many more.
For more information visit the website, HERE.
General Manager of the Victam Corporation, Sebas van den Ende says, 'We currently organise events in Europe, Asia and EMEA so expanding to Latin America was the next logical step. Countries like Brazil, Mexico and Argentina offer a huge potential for the animal feed and grain processing market for exhibitors and visitors alike. There is a lack of one complete event in the Latin America market and with the support and confirmed participation of Founding Companies Andritz, CMP, Famsun, Wenger and Zheng Chang, we decided to take the jump and organise the first edition of VICTAM LatAm and GRAPAS LatAm.'
Mr Van den Ende continues, 'Although Brazil is not an easy market, and a successful market entrance takes time and effort, the great potential makes it worth this investment. With 1.600 feed mills and a production of 90 million tons per year, Brazil is the third producer of animal feed in the world. We believe that VICTAM LatAm will be an important tool for companies to enter the market or to exceed their current business. We also would like to offer the Latin American visitors an opportunity to see what innovations by our exhibitors are on show.'
Founding Companies
As mentioned previously, there are five Founding Companies supporting the new event in Brazil. These companies were also present at the press conference to sign their participation agreement.
Mr Stefan de Roo, Global MarCom Manager at ANDRITZ Feed & Biofuel says about their decision to become a Founding company, 'The importance of the LATAM Region for our business and our wish to be as close to the market as possible, makes our decision to participate in Victam LATAM an obvious one.'
'As an integrated solution provider and a technology partner of global agri-food, FAMSUN known pretty well about the importance of the feed and food supply chain in Latin America to global food security and quality life. We also clear that rising grain cost, climate change, and the revolution of digital and sustainable development are the most pressing challenges for this area to recover and growth. That's why we shift more of our resources to focus on setting tailored solutions to the Latin America market,' says Mr Greg Liu of Famsun.
Mr Jesse Mitchell of Founding Company Wenger adds, 'Wenger is pleased to be a founding member of VICTAM LatAm, and happy to host it in our Brazilian home state of São Paulo. The development of pet food and aqua feed in Latin America will no doubt place this region at the top of the world within the next decade. VICTAM LatAm is an example of the importance of these markets on the world stage. Únete a nosotros! Junte-se a nós!'
Zhengchang Group sees Brazil as the core agricultural market in Latin America, and is the bridgehead of Zhengchang Latin American market. VICTAM is the most influential global exhibition in the industry and Zhengchang, as a long-term partner of VICTAM, is very honored to be one of the founding companies for this event.
Processing Society Also CPM is excited about the Latin American initiative and was, as a global leader in animal feed processing solutions, delighted to become a Founder of Victam LatAm. "The last two years have challenged us all and we look forward to using VICTAM to continue to demonstrate our commitment to innovation and productivity on behalf of our partners," according to Dave Webster, CPM's worldwide CEO.
New partnership
The Victam Corporation is also excited to announce a new partnership with the Grain Elevator and (GEAPS). GEAPS is an international professional association of individuals that work in the grain handling and processing industry.
Steve Records, Executive Director of GEAPS, explains, 'Our mission at GEAPS is to advance industry knowledge and information through our global network of agricultural professionals. We see our mission come to life each year at our GEAPS Exchange but realise that many outside of North America cannot take advantage of this event. We believe that partnering with VICTAM to launch an expo in South America will leverage the strength of both organisations and bring immense value to GEAPS members and the industry as a whole in a new geography.'
Conferences
In parallel to the event, an interesting conference program with seminars, workshops and training programs will be organised. This makes it even more interesting for visitors to attend the event. Topics will include aquafeed, petfood, packaging, animal nutrition, feed technology, grain handling, grain storage, grain quality and many more.
For more information visit the website, HERE.
The Global Miller
This blog is maintained by The Global Miller staff and is supported by the magazine Milling and Grain
which is published by Perendale Publishers Limited.
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