UK first stop for Agritechnica on Tour 2023

On 10 January, 'Agritechnica on Tour 2023' will kick off with its first stop in the UK at the Lamma Show in Birmingham. Reaching farmers, companies and agribusiness professionals, Agritechnica on Tour is a series of in-person, in-country events that offer not only first-hand information on how to visit the world's leading agricultural machinery trade fair in Hanover, Germany, but also professional advice on how to exhibit.

Face-to-face meetings with the many exhibiting companies, which offer technical solutions, have always been an indispensable method for farmers to make informed decisions about high-value technical investments for the farm. At Agritechnica 2023 in Germany later this year, the industry will gather for a comprehensive overview of the world's technical arable farming solutions. 'What Agritechnica on Tour offers is advance information to farmers and exhibitors locally in their countries. The first event in the UK will be a chance to meet up and learn personally what companies and visitors can expect at the trade fair,' says Timo Zipf, Agritechnica Project Manager.

At the forthcoming Lamma show, 10 and 11 January 2023 in Birmhimgham, UK, the Agritechnica team on stand 6.400 in hall 6 will be on hand to present the 2023 edition.

An important part of Agritechnica, UK professional visitors appreciate the venue for its full range of equipment, solutions and innovations, not found in this breadth anywhere else in the world. With 6,000 UK visitors at the last edition, the event places the UK in the top ten. Highlighting the importance of the UK farmer at Agritechnica, the International Farmers' Day, which included a full day's presentations, was dedicated to the country in 2019. Over 60 companies from the UK exhibited at the last event with its 2,800 exhibitors from 53 countries. For the second time, the UK's Department for International Trade (DIT) together with UK TAG will organise a country pavilion at Agritechnica 2023.

Following the event in the UK, Agritechnica on Tour will visit Paris, France, on 18 January and Argentina at the Expoagro trade fair on 9 March. Events are also planned in Brazil and Poland.

Agritechnica 2023 highlights
The next Agritechnica will take place from 12 to 18 November 2023 in Hanover, Germany. With the guiding theme "Green Productivity" denoting how new concepts and pioneering innovations ensure agricultural productivity and protect nature and the environment, Agritechnica will be the forum for future issues in agriculture. Offering the most comprehensive and varied trade fair program for international arable and crop farming, Agritechnica presents the whole range of agricultural machinery, from crop protection sprayers to drones, from tractors to autonomous equipment systems and from combine harvesters to digital assistance systems.

The last event in 2019 attracted 2,803 exhibitors, 62 percent of which were from abroad. With more than 447,000 trade visitors from 144 countries, Agritechnica was a magnet for farmers, contractors and machinery rings from all over the world. For the international agricultural machinery trade, the world's leading agricultural machinery exhibition will continue to be the forum for professional and business exchange with two dedicated exclusive days on 12 and 13 November 2023.

Companies are already signing up for an exhibition stand. Registration deadline for exhibitors is 1 February 2023.

Topics explored include hands-on demo sessions and networking 
NEW: Live Arena: Smart Farming

• Companies will be presenting solutions and future ideas for smart farming live at the outdoor site

NEW: Drive Experience: Alternative power systems

• Biomethane, hydrogen, electricity - In the new open-air format "Drive Experience", exhibitors will be offering the chance to experience alternative power systems beyond fossil diesel

NEW: DLG.Prototype.Club

• Initiated by the DLG, this new feature aims for teams of entrepreneurial software engineers to solve technical challenges set by exhibitors in advance of the trade fair. The teams will be developing a working prototype where the focus is on inventiveness and rapid development

Agrifood start-ups

• A prominent exhibition and networking area is dedicated to the international "start-up ecosystem" of the food and agriculture sector

International dealer and service center; "Werkstatt LIVE" (Workshop LIVE)

• In the " Werkstatt live" area, technicians will be demonstrating maintenance and repair work live alongside the international dealer center, the venue for trade professionals

NEW: Live Arena: Forestry

• Forestry technology from loading trailers to harvesting and special forestry machines will be presented live

Campus & Career

• Campus & Career is the platform that combines the topics of profession, training and career as well as research and science 

Systems & Components Partner Event 

• Systems & Components, while presenting solutions from the agricultural supplier industry, including off-highway, is the international venue for engineers, developers, researchers, procurement managers, spare parts managers, dealers and OEMs

NEW: Inhouse Farming: Feed & Food in focus

• Global food security through new agricultural production systems is a central task of the future. The "Inhouse Farming– Feed & Food Show" is the DLG's new platform for the agricultural and food systems of the future and includes indoor and vertical farming as well as other promising farming systems

For more information visit the Agritechnica website, HERE. 

The Global Miller
This blog is maintained by The Global Miller staff and is supported by the magazine Milling and Grain
which is published by Perendale Publishers Limited.