October 16, 2023 - In early 2023, China re-emerged onto the global trade scene with renewed enthusiasm, coinciding with a surge in international demand. The dynamic Chinese animal husbandry sector responded promptly, and VIV Worldwide swiftly reinstated its dual-support approach of 'Welcoming in' and 'Going Global'. From September 6th to 9th, 2023, VIV Nanjing, the Chinese edition of the VIV series of global trade shows, concluded its operations on a high note. The event exceeded industry expectations, attracting a substantial number on international buyers, and simultaneously hosting more than 10 summit forums that offered a diverse and illuminating program.
At VIV Nanjing 2023, the entire 'from feed to food' industrial chain found global connectivity. The event brought together a multitude of enterprises, ranging from industry leaders to emerging representatives. Their product offerings spanned feedstuffs, feed additives, feed products, feed processing equipment, veterinary medicines, animal health, medical equipment, livestock and poultry, breeding and incubation equipment, breeding machinery, slaughtering and processing equipment, dung management systems and premium livestock and poultry products. The show emphasised the entire industrial chain, ensuring food safety and nutrition from the source. In 2023, VIV Nanjing established a strategic partnership with the Zhingguancun Innovative Strategic Alliance for Industrial Technologies of TCVM, incorporating Chinese medicinal materials and natural plant extracts into feed products to create a green and health-conscious breeding scheme with distinct Chinese characteristics. Furthermore, it expanded its reach to the food end, as it partnered with the Shanghai Poultry Trade Association to construct a special exhibition area highlighting 'Shanghai Poultry Industry Development Achievements,' drawing the participation of several leading poultry breeding enterprises.
Conferences and forums have always played a pivotal role in VIV Nanjing, with 2023 seeing a pronounced focus on two key sectors: poultry and feed. Recent years have seen the adoption of a format that combines a 'main forum' with 'strategic cooperation forums.' This strategy amalgamates multiple high-quality content programs, ensuring complementary themes and fostering cross-sector interactions. Industry professionals and leading enterprises converged to share insights and strategies for industrial advancement, making the forums highly attended and beneficial for all participants.
The main forum in 2023, the VIV International Summit, co-organised by VIV Nanjing and AgriPost CN, entered on the theme 'Internal Introduction, External Communication and Persistence in Integrity and Innovation.' The forum delved into the emerging development patterns in domestic and international animal husbandry, discussing pressing issues in poultry breeding and feed production, while seeking solutions and new ideas at the source. Throughout the exhibition, the organisers hosted special forums in collaboration with strategic partners, including the Nanjing Agricultural University, Zhingguancun Innovative Strategic Alliance for Industrial Technologies of TCVM, and China Poultry Media (Jiangsu) Co Ltd. Leading enterprises and industry organisations, both domestic and international, mobilised their teams to attend these forums, resulting in productive and earnest industry dialogues.
On the second day of the exhibition, the VIV Innovation Awards Ceremony took place, with the central theme of 'Persistence in Integrity and Innovation.' This ceremony is a cherished tradition within VIV in China, and in 2023, it recognised achievements in four categories: antimicrobial-free feed additives, feed production efficiency, animal health and nutrition, and intelligent poultry breeding. A total of 77 brands and institutions were honoured with these awards.
VIV Nanjing 2024 has been officially confirmed and will be held from September 5th to 7th, 2024 at the Nanjing International Expo Center (Jianye District, Nanjing City).
For more information, please contact VIV China team.
Booth Application: hellen.wang@vnuexhibitions.com.cn (Ms. Hellen Wang)
Business Cooperation: snow.bai@vnuexhibitions.com.cn (Ms. Snow Bai)
This blog is maintained by The Global Miller staff and is supported by the magazine Milling and Grain
which is published by Perendale Publishers Limited.
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