February 5, 2024 - VNU Exhibitions Asia Pacific, renowned for its expertise in organising successful trade fairs and conferences in Southeast Asia, is thrilled to announce the launch of HAN ASIA 2025, a trade exhibition dedicated to Horticulture and Agriculture that covers the entire supply chain.
With the strategic re-branding of horticultural and agricultural exhibitions in Asia, VNU Exhibitions Europe and VNU Exhibitions Asia Pacific are positioned as the leading and complete Seed to Food trade hub for for Asia Pacific and beyond. With the launch of HAN ASIA, VNU Exhibitions Asia Pacific simultaneously introduces regional satellite events in the countries of Vietnam (May 2024) and Indonesia (September 2025), co-locating the events under the name HAN Select, with the successful livestock trade shows of the ILDEX Series.
The new international platform for Asia, HAN ASIA, will be held during March 12-14, 2025 at IMPACT, Bangkok, Thailand, parallel to VIV Asia 2025, focusing on the latest products, innovations and advances in the fields of horticultural food production, landscaping, controlled environment practices, environmental conservation, arable land planting, harvesting, and processing of crops, as well as land and water resources management and new enhancing technologies. The fusion of HAN ASIA and VIV Asia creates Asia's largest Agri-food trade fair - a powerful collaboration of innovation and excellence.
HAN ASIA follows the success of HAN MEA 2023 that took place in Abu Dhabi, UAE from November 20-22, 2023, in co-location with VIV MEA 2023 and was organised by VNU Exhibitions Europe. With 10,080 visitors from 113 counties and nearly 500 exhibitors from around 50 nations, the events showcased the global interconnectivity of the animal husbandry and the agribusiness industry. Spanning five halls at Abu Dhabi's ADNEC venue, the exhibitions covered over 17,500sqm of space, drawing attendees not only from the UAE, but also from countries such as Egypt, Iraq, Iran, Pakistan and Saudi Arabia. The remarkable 67 percent interest overlap between the co-located events underscored the dynamic networking and information exchange that characterised this triumphant showcase.
"HAN MEA was a testament to our commitment to promoting innovation and collaboration within the agricultural and horticultural sectors in the Middle East and Africa and across the different regions in which we operate. Our decision to extend this initiative to Asia with HAN Asia ant the satellite HAN Select events stems from the positive impact witnessed in the MEA region and the growing potential we see." stated Ms Birgit Horn, Managing Director of the Agrifood Portfolio of VNU Exhibitions Europe.
"Since the first launch of Horti Asia in 2012, we have always been fully committed to the horticultural industry, its community, and its professionals and experts, while working closely together and supporting the development of Asia's horticultural industry. We also introduced Agri Asia in 2015 in order to cover the entire supply chain. In close collaboration with the industry, we work hard and are eager to be the premier platform and our mission for Thailand and Asia will continue" said Ms Panadda Kongma, Vice President Business, VNU Exhibitions Asia Pacific.
"The decision to rebrand and launch HAN ASIA 2025 has been made as the horticulture and agricultural sectors are fundamental pillars of the company's strategic roadmap and our global direction. We are thrilled to introduce the launch of this new brand at our home base and the ideal gateway to Asia, Bangkok, Thailand. HAN ASIA 2025 will continue to bring opportunities, innovations, solutions and knowledge from around the world to Asia" added Mr Igor Polka, Managing Director, VNU Exhibitions Asia Pacific.
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