November 21, 2024 - Last week, the DLG (German Agricultural Society) honoured the winners of the 'DLG Agri Influencer Award' for social media at the Young Farmers Party, held at the EuroTier 2024 trade fair for livestock professionals in Hanover, Germany. The awards, which were presented to both German speaking and international agricultural influencers in the categories: TikTok, Facebook/Instagram, YouTube - recognise high-quality agricultural social media channels that successfully reach the wide public.
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| EuroTier 2024, 14.11.2024, Hannover. Photo: Swen Pförtner |
Dr Veronika Drexl, Member of the Young DLG management team and Felix Hollmann, Chairman of the Young DLG, together with Heike Zeller, Managing Director of aHEU and Chair of the Jury of the DLG Agri Influencer Award, presented the awards at the Young Farmers' Party, a traditional EuroTier event attracting more than 2000 young farming enthusiasts.
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"Social media allows farming professionals to enthuse about farming and to communicate directly with the public and, of course, with other farmers. Their creative energy is contagious and we are honoured that the DLG is part of this endeavour," Heike Zeller, Chairwoman of the jury. "Moreover, the messages are spot on and this means that practical agriculture moves closer to people who are not in touch with it."
DLG Agri Influencer Award: winners 2024
- DLG Best Agri TikToker International 2024: Kamil Marunowski @rolnik_na_kazda_okazje
Kamil Marunowski, who uses the profile name 'Farmer for every Occasion', comes from Pruszcz in Poland and currently has 139,500 followers on TikTok as @rolnik_na_kazda_okazje.
- DLG Best Agri TikToker in German 2024: Benjamin Schmidt @landwirt_kyf
Benjamin Schmidt 'Farmer Benjamin' comes from Kyffhäuserland in Thuringia, Germany and currently has 87,500 followers on TikTok as @landwirt_kyf.
- DLG Best Agri Instagrammer International 2024: Ayşe Öksüz @jerseyvet
Ayşe Öksüz comes from Eskişehir in Turkey and currently has 15,300 followers on Instagram as @jerseyvet.
- DLG Best Agri Instagrammer in German 2024: Klaas Meier @Klaasmitk
Klaas Meier comes from Minden in East Westphalia, Germany, and currently has 34,700 followers on Instagram as @klaasmitk.
- DLG Best Agri YouTuber International 2024: Klemen Bobnar @BOBNAR7
Klemen Bobnar comes from Voglje in Slovenia and currently has 32,200 followers on YouTube as @BOBNAR7.
- DLG Best Agri YouTuber in German 2024: Cevin Lorenzen @sh.farming20
Cevin Lorenzen comes from Rethwisch in Schleswig-Holstein, Germany, now studies in Kiel again after working a few months in Australia and in Mecklenburg-Vorpommern, currently has 4600 followers on YouTube as @sh.farming20.
The contest
The awards in three categories, each two language sub-categories - German and international - recognise social media profiles that are particularly committed to public relations work in agriculture. The criteria include quality of the content, creativity of the presentation, setting of topics, implementation of the topics in words and images, illustration of the diversity of agriculture, balance of the content and interaction with the community. An independent, international jury of recognised media professional and experts, convened by the DLG and chaired by Heike Zeller, aHEU, selected the winners in the six categories.
The 'DLG Agri Influencer Award' is presented annually. Next year, the international competition will be held as part of Agritechnica 2025, which will take place from November 9-15, 2025, at the Hanover Exhibition Grounds, Germany.
For more information, visit HERE.
The Global MillerThis blog is maintained by The Global Miller staff and is supported by the magazine Milling and Grain
which is published by Perendale Publishers Limited.
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