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May 23, 2012

New website for AB Vista

AB Vista launches new website

AB Vista sprung into action this April with a freshly designed, more intuitive website – introducing a platform for new generation services for customers across the feed industry.

As well as giving www.abvista.com a fresh look and feel, the integrated supplier of micro-ingredients has designed their new website with responsive design technology meaning that the site will automatically reconfigure itself for optimal viewing on any screen size. Navigation to the AB Vista product information and associated services is easy and efficient with supporting materials available for download or viewing direct from the site.

The AB Vista website offers links to the following services for its distributors and customers:

The Corn Quality Service uses near infra-red (NIR) spectroscopy to analyse the nutritional components of corn and predict its energy value. Customers with NIR equipment can upload their own data to the site for analysis; those without can send samples to an AB Vista lab, which will then upload the data.

The Vistacell Calculator helps calculate exactly how much of the yeast product Vistacell should be included in feed. According to the species being fed, it will work out the correct levels for compound feed, mineral premixes and concentrated feeds.

The AB Vista Resource Centre is an area of the website where authorised visitors can access some of AB Vista’s more technical information including technical reports, publications and marketing materials.

Incorporating contemporary photography and a more functional layout, the new website includes dedicated areas for news and distributors, as well as information on AB Vista’s products and the company itself.

Caroline Oram, Marketing Communications Manager at AB Vista, says: “We are delighted to announce the spring launch of our new website. With a range of innovative features and tools, the site has been specifically designed to help customers get more from our animal feed products.”

The website can be viewed at www.abvista.com

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