This May
professionals in milling and processing from around the world finally have the
chance to return to their favourite Dutch city for global expo VIV Europe.
Utrecht in The
Netherlands boasts a proud history of hosting exhibitions to welcome and inform
feed industry executives from around the world. Now Utrecht is preparing to
take on that role once again, when the VIV Europe 2014 world expo for poultry
and livestock husbandry and processing takes place in this beautiful city from May
20th to May 22nd. A unique trade show where crop and feed
technology will play a prominent role.
Special feature CropTech-FeedTech
For instance a debate on digital engineering at the heart of feed
production will take place as well as a major CropTech-FeedTech conference on
Wednesday May 21st. Before the conference launches, an open
discussion involving all of the participants will commence with short
presentations on the digital engineering theme by six global suppliers. Key
suppliers who will address automation in all parts of the feed manufacturing
chain, from mixing and conveying to pelleting and extrusion.
The developments in this field are progressing so rapidly and are so
vital for the production of animal protein that this theme has attracted
massive international interest. Exhibition manager Ruwan Berculo explains: “Within
the central theme of ‘Sustainable intensification’ the production of animal
feeds is essential. The quality of the feed is a spearhead because this has
such a massive influence on the quality of the end products for the consumer.
The feed component is also a significant factor for the cost price of meat,
poultry meat and eggs. The production of high-quality feed is therefore a main
topic at VIV Europe. The scientific world is discovering an increasing level of
how the production chain can be managed by using technology and automation. It all
comes down to the ability to switch quickly between various protein-rich raw
materials, depending on price and availability on the world market and tracking
and tracing.” At VIV Europe experts and exhibitors will therefore be presenting
their best techniques and launch a variety of ground breaking products in this
particular field.
20.000 key players, 140 countries
Berculo concludes: “Visitors will discover the
combination of the technology on show and the seminars and congresses that will
allow them to gain greater in-depth knowledge. We are expecting 20.000 key
players from 140 countries to attend. Many are from Asia, Africa, the Middle
East, South America and Russia. In addition entire diplomatic delegations will
come to take a look at the world premieres. ” Complete cattle farm complexes
and systems which cannot be exhibited at the show because of their size, will
be visited via field-trips. Six hundred exhibitors from 45 countries have their
latest products set to present to the entire industry. They are ready. Are you?
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