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Whole grain and high fiber foods - demand surges amidst economic slowdown

The World Health Organization (WHO) has released guidelines that promote the consumption of complex carbohydrates, such as fibers. Though both whole grains and fibers are vital for ensuring optimal health benefits for human beings, whole grains are being promoted extensively as they are also abundant in fiber content. Fiber consumption is being promoted through increased emphasis on its health benefits, particularly with respect to energy management and gastro defense. Fiber foods are essential for maintaining optimum blood sugar levels, which allows consumers to effectively manage their energy levels.  

The whole grains market is witnessing the launch of numerous innovative whole grain products, which are aimed at providing appealing foods to consumers. Through the introduction of innovative products, in terms of taste, flavor and variety, manufacturers seek to expand the market for whole grain and fiber products. Whole grains emerged as the focus area for food manufacturing companies, with food and beverage companies adopteing whole grains as a major strategy for revitalising their products and brands. By providing whole grain products that provide long-term health benefits, food companies are allowing consumers to make a transition towards healthier diets. 

One of the major factors driving the market includes growing consumer awareness. In addition to the USDA's new Dietary Guidelines in 2005, public awareness campaigns conducted by the Grain Foods Foundation have also contributed to enhancing awareness levels among consumers. The Grain Foods Foundation undertook a large-scale education program, which sought to disseminate information pertaining to the health benefits of whole grain diets. The introduction of 'Whole Grain Stamp' by the Whole Grains Council also contributed to increasing awareness levels, as the stamp allowed consumers to easily identify whole grain foods and also keep track of their daily whole grain consumption levels.  
 
The worldwide markets for whole grain and high fiber foods in US$ Million are broken down into four categories;  cereals, baked food, snacks, and others (includes pasta and flour). The report provides separate comprehensive analytics for the US, Europe, Asia-Pacific, and the rest of the world. 

Flag of the World Health Organisation (Photo credit: Wikipedia)

Buhler

Bühler is a specialist and technology partner for plant, equipment, and services for processing basic foods and for manufacturing advanced materials. Click on image to visit Buhler website.

Farbest to break ground on turkey processing plant

Farbest Foods has announced major expansion which is expected to have a major impact on the farm economy in Southern Indiana. Farbest is set to break ground on a new turkey processing plant in Knox County which when complete will provide 300 jobs. The plant should be up and running by 2014 and will put millions into the local agriculture economy in the Wabash Valley. The new facility will cost an estimated US$70 million (€54.928 million). Farbest are still looking for a location for the new US$20 million (€15.694 million) feed mill. Read more ...

This blog is written by Martin Little, The Global Miller, published and supported by the GFMT Magazine and the International Milling Directory from Perendale Publishers. To get your copy of  'PPLAPP' click here.