Japanese consumers demand the highest quality and safety in their food. To help maintain a preference for US wheat to produce the best wheat foods, US Wheat Associates (USW) worked with the Washington Grain Commission, Oregon Wheat Commission and Idaho Wheat Commission to arrange a visit to those states for four Japanese milling executives July 5 to 12, 2015. The trip introduced the executives to the effective US wheat export supply chain from breeding to inspection and port logistics. Funding for this team was provided by the contributions of wheat farmers to USW through their state commissions.
Millers on this team were executives from mid-sized milling companies representing Japan’s National Cooperative of Millers. The first trade team from this group of millers visited the United States in 2014.
Udon wheat noodles are a Japanese favourite (Image: Hiroyuki Takeda) |
“Our market share remains strong because US
farmers continue to grow top quality wheat, and because we keep all of our
Japanese customers fully informed about quality, supply and prices,” said
Wataru “Charlie” Utsunomiya, USW Country Manager for Japan, who led the
team.
“However, we do compete with Canadian
spring wheat and Australian white wheat. That is why we give milling executives
the chance to discuss our logistical and quality assurance systems face-to-face
with US wheat farmers, breeders and exporters.”
Starting their trip in Lewiston, Idaho, the team toured a country elevator and a terminal elevator on the Snake
River, followed by a tour and dinner at Idaho wheat commissioner Joe Anderson’s
farm in Genesee.
The team continued their trip in
eastern Washington for two days. They started in Pullman to hear from
Washington State University (WSU) wheat breeders about the potential for new
varieties, developed with public funds, to improve quality as well as yield. A
visit to the USDA Agricultural Research Service Wheat Quality Laboratory
offered assurance that the industry’s commitment to quality remains well
established and supported by the US federal government. As they travelled south
toward the Columbia River, the millers observed wheat harvest and met with
commercial grain handlers, with a final stop to see how wheat seed production
incorporates technology to minimise environmental impact and improve safety.
In their final leg of the trip, the team
had much to see in Oregon. Their day in eastern Oregon started at the Pendleton
Flour Mill, and included a visit to the Bob Johns farm in Athena and a tour of
the Oregon State University Pendleton-Ruggs Wheat Research Station. The millers completed their observations the next day with a broad overview of the
Portland area export system. Following a meeting with USW’s West Coast Office
staff, regional managers with the Federal Grain Inspection Service detailed
their inspection system, which the team saw in action later in the day at
Columbia Grain’s export elevator. The Wheat Marketing Centre will also emphasise
the quality of end-products that include flour from PNW wheat.
Visit the USW site HERE.
The Global Miller
This blog is maintained by The Global Miller staff and is supported by the magazine GFMT
which is published by Perendale Publishers Limited.
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