Milling and Grain are very happy to announce that flour enhancement company Mühlenchemie will be taking part in the GRAPAS Innovations Awards as keynote speakers. The international flour standardisation company will be discussing their latest initiative: World Flour Day, which takes place on March 20th, just four days before the GRAPAS Innovations Conference.
The National Day Calendar has certified 20th March as World Flour Day.
'At last we have one day in the year that reminds us to appreciate our daily flour – the white gold of life', says initiator Carsten Blum of FlourWorld Museum with satisfaction. Farmers, millers, bakers – in fact the entire flour-processing industry from New York to Sydney, from Buenos Aires to Mexico, from Lisbon to Moscow: they all celebrate this day.
Millers, bakers, confectioners and pasta manufacturers use this day to draw attention to the significance and diversity of flour products with their creative activities. These all fall under the ancient motto: 'Share your bread, and it will taste better. Share your good fortune, and it will multiply!'
Mühlenchemie will discuss this initiative in more detail at the GRAPAS Innovations Conference, the leading event for flour, rice and pasta processing technologies.
The Global Miller
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