by Motonobu Kawano, PhD, Deputy Representative,
China Operations, Technical Division, Satake Corporation
Changing needs for rice consumption
In 2019, China produced 210 million tonnes of paddy (accounting for 28.9% of global production) and consumed 194 million tonnes (81.6% of which is for staple food). For about a thousand years, China has been eating rice as a staple food, and today, about two-thirds of the entire population (1.4 billion) are eating rice as staple food. As the standard of living improves in line with social and economic development, the need for rice consumption has shifted from an emphasis on quantity to taste, convenience, and health benefits. Particularly in urban areas, traditional home-cooked rice and home-made lunchbox practices have been gradually decreasing. Instead, the use of ready-made rice dishes or lunch at workplace are increasing.
Current status and challenges of the rice-cooking industry
From the end of the 1990s to the beginning of the 21st century, the Chinese rice cooking industry entered a period of growth along with the rapid increase of the fast food and school lunch industries. In recent years, factory-cooked rice usage spread to various industries and even a production line for an astonishing 100,000 meals a day has been built. Commercial factory-cooked rice is now used in company cafeterias, lunches at hospitals and schools, catering services, bento boxes at convenience stores, and Chinese fast food dishes. The economic scale of the factory-cooked rice is said to reach approximately 300 million yuan a year.
Read more HERE.
Changing needs for rice consumption
In 2019, China produced 210 million tonnes of paddy (accounting for 28.9% of global production) and consumed 194 million tonnes (81.6% of which is for staple food). For about a thousand years, China has been eating rice as a staple food, and today, about two-thirds of the entire population (1.4 billion) are eating rice as staple food. As the standard of living improves in line with social and economic development, the need for rice consumption has shifted from an emphasis on quantity to taste, convenience, and health benefits. Particularly in urban areas, traditional home-cooked rice and home-made lunchbox practices have been gradually decreasing. Instead, the use of ready-made rice dishes or lunch at workplace are increasing.
Current status and challenges of the rice-cooking industry
From the end of the 1990s to the beginning of the 21st century, the Chinese rice cooking industry entered a period of growth along with the rapid increase of the fast food and school lunch industries. In recent years, factory-cooked rice usage spread to various industries and even a production line for an astonishing 100,000 meals a day has been built. Commercial factory-cooked rice is now used in company cafeterias, lunches at hospitals and schools, catering services, bento boxes at convenience stores, and Chinese fast food dishes. The economic scale of the factory-cooked rice is said to reach approximately 300 million yuan a year.
Read more HERE.
The Global Miller
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