02/07/2015: Sweet Manufacturing Company celebrating its 60th Anniversary

First published in Milling and Grain, April2015
 

Sweet Manufacturing Company is proud to be celebrating its 60th anniversary of manufacturing “The Quality Line” of bulk material handling equipment.

W. Dean Sweet in Springfield, Ohio, where the company still proudly calls home today, founded Sweet in 1955.  The company originally set out to provide positive change to the agricultural industry.  Now 60 years later, Sweet is still a “family oriented” company that has the reputation for integrity, innovation, heavy-duty superiorly crafted products made with USA prime steel and premium components, and unparalleled customer service to the agricultural, feed, aggregates, wood, industrial and biofuels markets. 
      

During the 1960’s, Sweet made two introductions that became lasting and integral parts of the company today.  First, Sweet introduced something new to the industry at the time and still in place today, the use of galvanized steel in the manufacturing process.  Customers appreciated the rust and corrosion resistant qualities obtained, along with longer life and reduced maintenance required for Sweet equipment.  Second, Sweet introduced a young girl as “Miss Sweet” in the marketing brochures for the “Sweetheart” elevator buckets.  That young girl was the founder’s daughter, Alicia Sweet.  After graduating from Wittenberg University, Alicia joined the Sweet team as Advertising Coordinator.  She then spent several years in various departments throughout the organisation.  In 1996, W. Dean Sweet named Alicia as President.  After 32 years of service, she continues to serve as President and Chief Executive Officer at the company today.
      

Today, Sweet’s premium products can be found in more than 55 countries around the world.  The company is committed to not only maintain its heritage core values rooted in integrity and trust, but also to continue to look to the future by expanding both domestically and internationally.  Our vision is to be the world’s first choice provider of material handling solutions.  This is supported by Sweet’s investments in new equipment to ensure that they continuously improve the efficiency of their manufacturing process.  Additionally, Sweet has received the Award for Excellence in Hot-Dip Galvanizing and has been recognized three times by Ohio’s Governor for Excellence in Exporting for having made a strong commitment to the international markets.  Sweet has bi-lingual staff, marketing materials and website, project design layout assistance and strives to provide end users with the world’s finest products and service through its partnership with their world class dealer and reseller network.

Alicia Sweet Hupp recently offered the following comments to company employees and dealers: “My father would be so proud of our success and equally thankful for your loyal service.  As we celebrate our 60th anniversary, we should reflect on and learn from our past and plan for our exciting future.  We need to focus each and every day on excellence and what we do the best, which is manufacture material handling equipment that is built to last. We should strive to deliver on our company mission to provide innovative quality solutions that create an extraordinary customer experience and remember to be easy to do business with.  The words of my father back in 1970 still hold true today: ‘We are not content to bask in past achievements.  Rather, we shall continue to design, engineer and manufacture the finest, highest quality material handling equipment.’”


Read the magazine HERE.

 

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