Tracking down wheat intolerances

by GoodMills Innovation, Germany

Wheat makes you sick and fat. As provocative as this statement is, it’s not an uncommon one. For the last decade, in popular science books and the media, wheat's once untarnished reputation has been progressively eroded.

Many consumers now attribute digestive complaints, malaise or headaches to the wheat in bread and increasingly opt for gluten- and wheat-free products. As an alternative to the much-maligned grain, GoodMills Innovation offers 2ab Wheat.
 

The supermarket shelves offering gluten-free or wheat-free alternatives are getting longer and longer. The UK market for gluten-free products has experienced double-digit growth since 2008 and, in Germany, according to the Federal Association of German food trade (BVLH), the number of gluten-free products launched into the retail sector almost doubled between 2010 and 2014.

About a third of these new products were baked goods. However, these growth rates are disproportionate to the number of people with gluten intolerance: only one percent of the population actually suffers from celiac disease and Mintel market research shows that 82 percent of consumers who choose gluten-free products have not been diagnosed.

The fact that many consumers still consider wheat-free and gluten-free bakery products to be a healthier alternative may partly derive from current food and lifestyle trends. However, it has been proven that wheat products can cause discomfort in people who do not have celiac disease if irritable bowel syndrome (IBS) or non-celiac wheat sensitivity (NCWS) are present. According to recent studies, the number of people falling into these categories is anywhere from 6–13 percent.

When it comes to wheat intolerances, there’s no universal panacea. The cause is neither wheat in general nor gluten, so it’s not just a simple matter of removing these. To make the beloved breakfast roll enjoyable again for sensitive eaters, GoodMills Innovation, together with grain breeders and nutritionists, has selected an ancient grain that meets the needs of wheat sensitive and IBS consumers: 2ab Wheat.

To understand the differences between 2ab Wheat, modern wheat and other ancient grains, it’s important to have a close look at the types and triggers of gastrointestinal symptoms.

Read more HERE.

 

The Global Miller
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