In 1991 Chairman Li Jianjun started Pingle Flour Mill Repair Factory in Zhengding County, mainly engaged in flourmill transformation and equipment repair.
Now with more than 30 years of industry experience of refining technology, furthering inherited knowledge, the company presents a collision of history, innovation and creativity.
Under the leadership of Mr Lianjun, the company continues to have their finger on the pulse of our industry and continues to enjoy meeting the needs of their customers.
Mr Li Jianjun currently holds the positions of Chairman of Hebei Pingle Flour Machinery Group Co, Ltd; Director of China National Association of Grain Sector, and Vice President of Hebei Sesame Industry Association.
Milling and Grain magazine recently spoke with Mr Lianjun with the hope of sharing his insights, experience and hopes relating to not only his company, but any views that he might have relating to China and the wider world too.
Why did you choose to work in the flour industry? Can you tell us a little bit about how you got where you are today, what are you most proud of?
In the early 1980s in China, with the full implementation of the agricultural production responsibility system - "all-round contract", the grain output increased dramatically. My father and I started the steamed bun together, which was my first step into the flour industry.
Later, the government encouraged small and medium-sized enterprises to engage in contracting, and I took the lead in raising funds to contract a flour mill in the village to do flour processing.
During the operation of the flour mill, I found that there were many wearing parts in flour machinery, and the difference between their market prices and the ex-factory prices were very high. For example, the gear shaft, the price difference was as high as RMB 16. In the early 1980s, RMB 16 was simply an "enormous figure". For this reason, I decided to open a flour mill accessories store, with the increasing demand for various accessories, I opened seven stores like this.
My journey in the grain machine manufacturing industry started from the flour mill accessories store, then we engaged in the refit of the old flour mill, then the production of the new flour mill, then the production of small and medium-sized flour mill package, and now the large-scale flour mill package.
Pingle has experienced 30 years of ups and downs, and what makes me most proud is that Pingle has a team of bold and courageous people. We started from scratch, and what we have today is inseparable from the hard work of all Pingle people. I believe in my team, and I'm convinced that Pingle will become a first-class international brand and a hundred-year enterprise.
What is the future for milled flour in China, what are the developing trends of mill flour equipment in China in the future?
In the future, all industries will see market participators grow bigger and bigger into group companies, and China's flour industry is no exception. According to statistics, in 2008, there were 2819 flour processing enterprises in China, and by the end of 2019, there were 2573, which decreased by 246 in 11 years. With flour processing enterprises growing into group companies, their number will continue to decrease, while the competition among them will become increasingly fierce, and the production capacity will be rapidly concentrated to powerful enterprises, which will make the strong stronger and the weak weaker and the fittest will survive.
In parallel with the future development trend of China's flour industry, the future flour equipment will also develop toward the direction of large-scale, intellectualisation, specialisation and internationalisation.
How does Chinese flour industry enterprise enter the international market, must have what condition?
From a global perspective, flour processing is developing toward a nutrient, safe, green and leisure direction, and hygiene and safety have become the top priority of flour processing enterprises in the world. Developed countries have standard systems for nutrition, hygiene and safety of various cereals, which provides for a variety of important compositions and health and safety standards; they also have strict standards for flour, especially for the safety of additives.
The United Nations Codex Alimentarius Commission (CAC) has recommended GMP (Good Manufacturing Practices) and HACCP (Hazard Analysis and Critical Control Points) as international standards to all member countries. Therefore, China needs to align its standards from raw materials to finished products with international standards to help its flour industry break into the international market.
Pingle is a global milling equipment manufacturer and supplier. How will the business evolve over the next few years? Do you have any specific research projects or plans?
In line with the 14th Five-Year Plan of China, Pingle has formulated its own five-year strategic development plan (2021 - 2025). In this five-year period, Pingle will set foot on the global grain machine market, focus on lean management, integrate internal and external resources of the group, comprehensively improve Pingle's brand power, marketing power and management level, strengthen the forward-looking development of products and professional service level, to realize the healthy and rapid development of Pingle Group.
Pingle will rely on the Grain Processing Equipment Technology Innovation Center to conduct research in three directions: wheat processing mechanism and key technology research, flour equipment manufacturing process and intelligent control research, and flour equipment application technology research.
For example, specific R&D projects such as research on the technical characteristics of roll surface, research on wheat dampening technology, research on automatic adjustment technology and monitoring system of mill roll clearance, research on automatic structure design and system of packing scale.
How do Pingle Industries ensure their solutions for the milling industry are both sustainable and environmentally friendly?
As a company dedicated to high-end grain machine manufacturing for many years, Pingle has started to expand its product lines to include multi-grain equipment, brewing equipment, automatic packaging equipment and automatic intelligent equipment while strengthening its capacity in flour equipment, to achieve diversified development integrating grain machine equipment, brewing equipment, automatic packaging and intelligent equipment in the future.
This is a strategic layout made by the company in accordance with the national policy, and is a key step for the company to achieve sustainable development and an impetus to realise its development vision.
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