First published in Milling and Grain, April 2015
Milling, and especially feed for livestock, plays a critical role in sustaining a safe and secure feed supply using the diminishing land space to feed an increasing population.
And the UK industry, where I work, has a lot to offer the world - a fact often overlooked by nations seeking to improve their agricultural outputs.
My organisation, UK TAG, was founded to help all agritec companies get their message into the world marketplace, sharing our expertise with a wider audience. We have extensive knowledge of the needs of the agricultural world and help companies promote themselves in the markets best suited to them.
Having just returned from a scoping visit to Assam in North East India, where demand is high, we are now working on a strategy to help companies develop this market. This was followed in March with the support of UKTI, the British Embassy in Thailand, BPEX and EBLEX by arranging a British Pavilion at VIV Asia, where more than 40 UK companies exhibited.
To enhance the UK companies and to re-launch British beef and lamb into the Thai market we arranged two networking events a dinner at Plaza Athene Hotel and a networking reception at the Pavilion. We were honoured by the presence of the Thai Vice Minister, Dr Apichart Pongsrihadulchai, along with senior Government officials and Thai company chairman.
From the UK side we were led by our Ambassador Mark Kent accompanied by his commercial team headed by Director of Trade Marcus Whinsley. From the UKTI London Rob Lalley, Head of International Trade, Luis Mullet UKTI Agritec specialist, along with UKTI Trade Directors and Managers from the region and from our industries John Cross Chairman of EBLEX and Guy Kiddy Chairman of BPA.
This bi-annual event is one of the most influential in the region and arguably in the world.
Because of its preeminent role and location we are able to enlist the help of the British Embassies and High Commissions in the region who identify visitors from their counties interested in the UK companies products and services on show.
This year's event attracted over 700 exhibitors and more than 38,000 visitors. I am pleased to support VIV Asia event as it is not open to the public and the vast majority of visitors are professional decision-makers coming from every Asian country - China, India, Africa and Russia – and is one of the few exhibitions that reaches out to the world.
In addition, the organisers run high-class technical seminars at which we had UK experts speaking.
This year we had companies represented in all of the halls ranging from Aquaculture, Animal Health, Animal Feed, Housing Equipment and Genetics pigs, dairy and goats. All of the companies were busy throughout the three days and reported good meetings, which they hope to turn into successful business as they follow up.
We had a successful British Pavilion at VIV Asia, which was very busy throughout the show, and hosted a reception at the Pavilion which was well attended by invited guests, all of which was made possible by financial help from BPEX and the British Embassy.
We are looking forward to taking more companies to our next events China Animal Husbandry Exhibition, World Pork Expo, (USA) Livestock Philippines, Indo Livestock (Indonesia). To keep up-to-date you can follow us on twitter @agrictecexports
Read the magazine HERE.
The Global Miller
This blog is maintained by The Global Miller staff and is supported by the magazine GFMT
which is published by Perendale Publishers Limited.
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