Where Food Comes From, Inc, the most trusted resource for
independent, third-party verification of food production practices, has
announced the launch of ‘Feed Verified,’ a new resource for livestock
producers, feed companies and food brands alike to confirm a particular
ingredient or feed product meets a specific verification or certification
requirement.
A global leader in the animal health industry, Alltech
currently has 13 products listed on the Feed Verified resource, with plans to
add more in the future. The products meet the Non-GMO Project's standard for
feed inputs, and certifications for Non-Hormone Treated Cattle (NHTC), USDA
NeverEver3 (Verified Natural) and GAP 5-Step Animal Welfare Rating™.
“Our focus is on natural nutritional solutions, which has made us a good fit for emerging verification programmes. But, oftentimes the programme requirements are multifaceted and only continue to grow in complexity, so we knew we needed the right partner to ensure our continued compliance in the marketplace. It was an easy decision when the IMI Global team introduced us to Feed Verified.”
The first of its kind, Feed Verified is an innovative
resource that will house a real-time listing of approved feed products and
ingredients by name, while indicating the verification or certification
programmes for which each product is approved. The listing is multi-species,
and includes direct hyperlinks to the individual product websites for easy
access to additional information and/or purchasing opportunities.
To view a current version of the resource, visit http://www.imiglobal.com/feed-verified.html. The launch of Feed Verified includes 14 newly approved products from leading industry brands, including Alltech and Bio SI Technology.
Alltech’s products are produced under the Alltech Quality
System (AQS), which is recognised throughout the feed industry as a standard to
follow. The AQS delivers the exact same level of quality assurance and
traceability in each of Alltech’s geographical markets, based on a uniform
process designed to meet and exceed other third-party systems of certification.
“Alltech has always been a leader in innovative technologies
for the animal health industry,” said Dave Pfenninger, North American beef
coordinator for Alltech.
“Our focus is on natural nutritional solutions, which has made us a good fit for emerging verification programmes. But, oftentimes the programme requirements are multifaceted and only continue to grow in complexity, so we knew we needed the right partner to ensure our continued compliance in the marketplace. It was an easy decision when the IMI Global team introduced us to Feed Verified.”
Image: Christine Schmidt |
“A critical aspect of verifying certain livestock production
practices is knowing, tracking and confirming what an animal eats,” said John
Saunders, chairman and CEO of Where Food Comes From, Inc.
“It may sound simple, but you have to take a step back and
think about the complexity of what we are looking at. Five years ago we were
only concerned about animal by-products. Today it is that plus antibiotics,
growth promotants, genetically modified organisms, organic ingredients, even
the percentage of forage or protein. I could go on, but the reality is that
feed is emerging as the new risk in value-added livestock production."
"It only takes the tiniest of ingredients to disqualify
an entire generation of animals from a specific verification programme, even
when everything else is done exactly right. That is exactly why Feed Verified
came to be. We want to do everything in our power to enable farmers and
ranchers to be transparent about how they are producing food and Feed Verified
is another tool to help them succeed in that endeavour.”
Many of the top players in the food industry have been
utilising the resources provided by Where Food Comes From, Inc. One of the
public ways in which some of them use the information is by displaying label
and QR codes that provide consumers with further details on the food they are
purchasing.
To view a current version of the resource, visit http://www.imiglobal.com/feed-verified.html. The launch of Feed Verified includes 14 newly approved products from leading industry brands, including Alltech and Bio SI Technology.
The Global Miller
This blog is maintained by The Global Miller staff and is supported by the magazine GFMT
which is published by Perendale Publishers Limited.
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