01/04/2015: AFIA recommits '4 Promises' to members

The American Feed Industry Association recently released the redesign of its ‘4 Promises’ - a value-oriented commitment the organization makes to its members to best serve its members' interests and priorities. AFIA updated promises one through three - Voice, Representation and Expertise - and restructured its fourth promise - changing it to Engagement - to better represent services provided to members in 2015 and beyond.

AFIA's 4 Promises were originally launched in 2006 by the association's board of directors to simply connect members with AFIA's mission while providing a clear, concise message about membership value.

    

"AFIA sees the change of pace and progress made in the industry every day. In order to best serve our members, updating our commitment to them - the 4 Promises - was an important goal of ours in 2015," said AFIA President and CEO Joel G Newman.

Each of the updated promises provides elements of support to help member companies continue to prosper.

• Voice: AFIA provides members a united voice representing every segment of the feed industry and is actively involved in member-driven policy to keep members up-to-date on legislative and regulatory matters.
• Representation: Our staff proactively and creatively represents members on critical state, national and global legislative and regulatory issues that could impact business operations.
• Expertise: For more than 100 years, AFIA has solidified its reputation as the trusted, confidential resource for the total feed industry. Helping members interpret regulatory issues and succeed in an ever-changing industry are hallmarks to our association.
• Engagement: AFIA plans opportunities for specialized training, professional education and networking for our members' growth.

The newly launched campaign features modern graphics and text, as well as a new tag line: Our industry. Our passion. Our voice.
 

"While change is inevitable and many times imperative as we move into the future, we cannot lose sight of our initial goals," Newman stated.

"The one thing that has remained a constant since 1909 is our focus on legislative and regulatory efforts at the state, national and global level. It is truly the core of this association."

For more information on the 4 Promises, click HERE.

 

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