January 9, 2024 - Dairy farmers in Europe wanting to enhance component yield, minimise feed costs and nitrogen emissions, and optimise cow comfort - ultimately creating a more sustainable industry - can now turn to Novus for help.
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"Novus is well positioned to partner with dairy farmers in Europe due to its products and services that can positively impact regional challenges like feed efficiency, milk production and environmental sustainability," says Edwin Westreicher, Dr. sc. agr. habil., dairy technical services manager for Novus in Europe. "We're excited to bring our innovations to this market where we know they can make a sustainable difference and support dairy farmer's financial goals."
Sustainable Impact
Known for strong environmental protections, regulations throughout the EU have required cows to be more productive. As milk yield per cow has increased the total number of cows is decreasing in many countries in the EU. Regional Dairy Sales Manager Freek van Essen, DVM, says the production demands on cows make Novus an ideal partner for ambitious dairy farmers.
"Our dry methionine product, MHA Feed Additive, is an effective methionine source that is shown to maximise milk component yields, especially during times of milk fat depression and heat stress," says Dr van Essen. "This is a concern that is sure to grow as summer temperatures in parts of Europe to continue to climb year after year."
Understanding that a balanced organic trace mineral program can help maximise herd performance and reduce feed costs, Novus also offers Mintrex Bis-Chelated Trace Minerals to support reproductive performance and immune system health as well as help improve hoof hardness and milk component yields.
Partnering Across Europe
Novus is currently partnering with dairy farmers, compound and mineral feed suppliers, and nutrition consultants in Germany, Belgium and The Netherlands but has plans to expand its offerings to additional parts of the EU in the coming years.
Dr Volker Seidl, Novus managing director of Europe, the Middle East and Africa, and strategic accounts, says he's confident those managing farms and supporting the dairy industry in Europe will welcome Novus products and expertise in the market.
"We have the opportunity to help dairies in Germany and Benelux do more," he says. "More for the animal's welfare, more for the environment, more for the producer. In focusing our attention on this market, we are helping build a more sustainable future for the European dairy business."
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This blog is maintained by The Global Miller staff and is supported by the magazine Milling and Grain
which is published by Perendale Publishers Limited.
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