Lecture tour addresses changes in agriculture by Alltech

In response to the revolutionary changes taking place in the agriculture industry, Alltech tours for the 26th time through Europe with the current program; Shaping tomorrow’s technology: Path to a profitable future. This program focuses on adapting to a changing world through new technology and better communication, providing a well rounded look at how the ag-industry can determine its future.

Sheelagh Pentony

Dunboyne, Ireland based marketing manager Sheelagh Pentony kicks of the meeting stating that “we are in the middle of a nutrition revolution.” “The way we make food purchase decisions today are totally different than in the past. We are now looking for the right nutrients, not just the right food. We look beyond the label and at the message behind the products we buy. There has never been a better time that the consumer has felt as empowered as now and at the same time as far as away from the farm,” she said. Read more ...

This blog is written by Martin Little, The Global Miller, published and supported by the GFMT Magazine and the International Milling Directory from Perendale Publishers. To get your copy of 'PPLAPP' click here.