January 30, 2018

31/01/2018: It’s not enough to improve flour, you have to understand it

by Mühlenchemie

“It is the deep understanding of our customers’ products that lets us develop solutions far beyond the commercial standard,” says Lennart Kutschinski, Managing Director of Mühlenchemie, a company in the worldwide and owner-operated Stern-Wywiol Gruppe. What makes Mühlenchemie so different, any therefore so successful?
 

It’s all about being close to the customer
“We seek out opportunities to have technical discussions with our customers,” says Kutschinski. “And not on the phone, but face to face.” In practice this means that Mühlenchemie has offices in important parts of the world, in order to do consulting and development work locally.

On the way to the perfect solution
The immediate, unfiltered experience of local weather conditions early evaluation of harvest quality, and a direct view of market conditions, early evaluation of harvest quality, and a direct view of market conditions gives Mühlenchemie’s specialists the creative input for individual formulations that meet customer needs down to the gram.

Knowing the job
“Flour that works great for Turkish pita bread might not work for a company that makes steamed buns. For us that means replacing standard products with special formulations designed for local product conditions, markets and cultural preferences,” says Dr Lutz Popper, Head of Research and Development at Mühlenchemie.

Success through flexibility
Despite weather, soil and harvest conditions, Mühlenchemie maintains a constant high level of flour quality. “Good flour not only has excellent processing characteristics, but also high nutritional value,” says Sven Mattutat, Head of Global Baking Applications at Mühlenchemie, adding, “By fortifying flour with vitamins and minerals we can prevent malnutrition.”

Read the full article, HERE.
 

The Global Miller
This blog is maintained by The Global Miller staff and is supported by the magazine Milling and Grain
which is published by Perendale Publishers Limited.


For additional daily news from milling around the world: global-milling.com

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