Flour milling firms ‘should target individual consumers’

Firms in the flour milling industry could be set to see increased demand for their produce from private consumers, it is claimed. Wessex Mill in Wantage, Oxfordshire, is the smallest commercial flour mill left in Britain, according to the Oxford Mail.

While sales dwindled as supermarket loaves became more popular during the recession, the producer is now seeing a rising demand for its bread flour from farmers' markets throughout the county. Owner Paul Munsey explained that supplying flour direct to customers is proving to be a very profitable area. Read more ...

This blog is written by Martin Little The Global Miller, published and supported by the GFMT Magazine from Perendale Publishers.