January 20, 2014

20/01/14: Adifo strengthens market position in China and the US

News courtesy of software specialist Adifo

Belgian software for feed and food processor Adifo is about to acquire US based Brilliant Alternatives and China based Brill Resellers. The acquisition will help Adifo significantly strengthen its international position. Negotiations have now entered the final stage. The acquisition will help Adifo significantly strengthen its international position.

Brilliant Alternatives has a strong position in the US market, as well as on the international scene. For instance, it has a significant market share in China via its local distributor Brill Resellers.

Peter Tsjoen, sales director
at Adifo.
Peter Tsjoen, sales director at Adifo said: “This acquisition will make us one of the most important partners for the Chinese food and feed sector, a rapidly expanding market. Food safety is increasingly gaining importance in China. 

As a European company, Adifo has acquired lots of expertise and experience in this domain over the past forty years. Through Brill Resellers’ extensive network, we will be able to deliver this added value directly to the Chinese market.”

The acquisition at hand will enable Brilliant Alternatives to ensure a secure future for its international customer portfolio.

Bob Brill, president at
Brilliant Alternatives.
Bob Brill, president at Brilliant Alternatives said: “Adifo has been active in our sector for forty years and has attained an important position in the international market. Over the past several years, Adifo has brought its software portfolio to a high lever through various innovations. 

As a result, it is now recognised as the global technological market leader. Moreover, it values long-term business relationships, making it a solid partner for our customers in the long run.”

Visit Adifo's website here.


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