November 15, 2017

Novus company profile

Novus' scientific roots and history originate in the 1950s when St Louis, Missouri-based Monsanto Company began conducting livestock and poultry feed metabolism studies. 

In 1959, one of its products received FDA approval as an animal feed additive, which helped launch the Monsanto division that would become Novus.

In an effort to focus on its core businesses - seed, herbicide and biotechnology - Monsanto sold its Feed Ingredients division to Mitsui & Co Ltd and Nippon Soda Co, Ltd. in 1991, setting Novus on its path of Health through Nutrition based on science.

With two products for the poultry industry and the vision of helping to feed the world affordable, wholesome food, Novus International was born.

At the time, this vision statement was considered a bold goal and some questioned how Novus could realistically make a contribution. Although Novus was a small, business-to-business company, we understood that our core knowledge of health and nutrition related to poultry could be beneficial to other species.

Since 1991, Novus has brought numerous products to the market, including more than 100 over the past decade, and developed product families including Methionine solutions, Trace Mineral solutions, Enzyme solutions, Eubiotics solutions and Feed Quality solutions.

Novus’s comprehensive portfolio provides a holistic approach to solutions, service and sustainability for poultry, swine, aquaculture and cattle.

MINTREX is a chelated trace mineral that optimises key production parameters above levels obtained by other chelated mineral sources, directly increasing customer profitability.

Only MINTREX can improve your bottom line by increasing salable meat, decreasing mortality, improving feed efficiency and improving immune response.

MINTREX chelated trace minerals combine ALIMET® feed supplement with an essential trace mineral in a two-to-one chelated molecule.

This protects the mineral from antagonists, allowing it to be more efficiently absorbed once reaching the small intestine. The result is greater bioavailability, digestive tract stability and a residual methionine effect that can reduce the required level of supplemental methionine per ton of feed.

Visit the website HERE.

The Global Miller
This blog is maintained by The Global Miller staff and is supported by the magazine GFMT
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