by
Roger Gilbert, Publisher, Milling and Grain
Muyang, which trades internationally as Famsun, celebrated its 50th anniversary as a global brand on October 20, 2017 in Yangzhou, China by presenting to invited delegates a forum on ‘Global Feed Processing and Animal Husbandry Industry Investment and Strategic Partnerships’
The tone for the one-day forum, held to provide key customers, invited
government officials and VIPs from within China’s feed industry, was set by
Muyang’s General Manager Mr Tianming Fan when he outlined the progress the
company had made over the past 50 years and its future prospects that reinforce
the company’s commitment to growing it’s customer base abroad.
He spoke of the ’call of the times’ that today involves the rapid development of Industry 4.0 and ‘IOT’.
“We have entered an era of boundary-crossing, openness and sharing in our industry. As a leader of an agro-farming equipment supplier, the brand Famsun is more inclusive and epochal and is more expandable in its connotation today as well as its extension,” he said.
“In our future we will be reaching many more sectors, joining up agricultural industrialisation from planting, grain and oil processing, breeding to food production – and becoming an industrial chain from field to table centered around a strong band.”
He added that this is a call to all in China to enter the international market at a higher level.
“Based on the current situation of being ‘First in Asia – Second in the World”, Famsun aims to be one of the top three companies globally in terms of the future feed machinery market, where a more international styled brand is needed.”
The outline for the company he put forward is based on the ability to supply full solutions in vertical integration in the agri-farming industrial chain, ranging from agricultural machinery and farm engineering, through silo storage, feed milling – horizontally incorporating specialised grain engineering and oils and fats engineering - to food engineering.
Muyang traces its history back to the late 1960s when China first entered the international marketplace in feed equipment manufacturer. Last year the company achieved contracts valued at almost US$755 million and now has an overseas manufacturing plant, four research and development centres outside China, 50 brand offices worldwide and sells products in more than 120 countries, with more than 6000 projects completed in 2016.
“2016 was the first year overseas sales exceeded domestic sales,” he told the audience.
“International export revenues increased by 20 percent accounting for over 60 percent of this country’s total feed machinery exports for the eighth consecutive year.”
He pointed to his company’s world-leading ‘superb technology’ products such as the pellet mill and its gearbox, hammer mill, mixer, dryer and automation systems plus the company’s aquafeed technology.
Twenty percent of the company’s workforce is in R&D. The average age of its workers is just 32 years; it has more than 100 experts working abroad in the USA, Denmark and other countries.
Read the full article, HERE.
Visit the Muyang website, HERE.
Muyang, which trades internationally as Famsun, celebrated its 50th anniversary as a global brand on October 20, 2017 in Yangzhou, China by presenting to invited delegates a forum on ‘Global Feed Processing and Animal Husbandry Industry Investment and Strategic Partnerships’
 |
| Presenters and delegates taking part in the Muyang 50th Anniversary seminar includes from left (front row): Han Jitao, Fan Tianming, Shao Laimin, Roger GIlbert, Li Defa, Pramoth, Teh Wee Chye, Somsak, Tan Leong Chee (middle row) Dong Zhiling, Liao Fanghong, Cai Huiyi, Zhou Xiangshan, Somwang, Ren Weiqiang (back row) Wang Yanan and colleague, Ma Yongxi, Wang Jiangbo, Xie Zhenhua, Huang Xiaoyang, Jiang Changyun, Panich. |
He spoke of the ’call of the times’ that today involves the rapid development of Industry 4.0 and ‘IOT’.
“We have entered an era of boundary-crossing, openness and sharing in our industry. As a leader of an agro-farming equipment supplier, the brand Famsun is more inclusive and epochal and is more expandable in its connotation today as well as its extension,” he said.
“In our future we will be reaching many more sectors, joining up agricultural industrialisation from planting, grain and oil processing, breeding to food production – and becoming an industrial chain from field to table centered around a strong band.”
He added that this is a call to all in China to enter the international market at a higher level.
“Based on the current situation of being ‘First in Asia – Second in the World”, Famsun aims to be one of the top three companies globally in terms of the future feed machinery market, where a more international styled brand is needed.”
The outline for the company he put forward is based on the ability to supply full solutions in vertical integration in the agri-farming industrial chain, ranging from agricultural machinery and farm engineering, through silo storage, feed milling – horizontally incorporating specialised grain engineering and oils and fats engineering - to food engineering.
Muyang traces its history back to the late 1960s when China first entered the international marketplace in feed equipment manufacturer. Last year the company achieved contracts valued at almost US$755 million and now has an overseas manufacturing plant, four research and development centres outside China, 50 brand offices worldwide and sells products in more than 120 countries, with more than 6000 projects completed in 2016.
“2016 was the first year overseas sales exceeded domestic sales,” he told the audience.
“International export revenues increased by 20 percent accounting for over 60 percent of this country’s total feed machinery exports for the eighth consecutive year.”
He pointed to his company’s world-leading ‘superb technology’ products such as the pellet mill and its gearbox, hammer mill, mixer, dryer and automation systems plus the company’s aquafeed technology.
Twenty percent of the company’s workforce is in R&D. The average age of its workers is just 32 years; it has more than 100 experts working abroad in the USA, Denmark and other countries.
Read the full article, HERE.
Visit the Muyang website, HERE.
The Global Miller
This blog is maintained by The Global Miller staff and is supported by the magazine Milling and Grain
which is published by Perendale Publishers Limited.
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