Meriden Animal Health hosted a buzzing stand at VIV Europe in
Utrecht, 20-22 May 2014.
Once again, Meriden exhibited at the international show and proved
to be as popular as ever with the visitors. The stand was inundated with valued
existing customers coming along to spend quality time with their sales
managers, as well as taking the opportunity to meet the wider team. In addition
to the sales and marketing team, Meriden also had the technical team on hand to
meet with customers and discuss in detail the more bespoke enquiries.
Meriden's stand also offered a platform for some of the sales
managers from the other trading brands within the Anpario group, Kiotechagil
and Optivite. This proved to be a great success and beneficial for all involved.
In addition to using the time to meet with customers, the stand
also played host to prospective customers, looking to discover more about the
products on offer. Orego-Stim, Meriden's flagship product, drew in crowds of
people wanting to find out more about how the product could benefit their
livestock and add value to their production systems.
Also in the limelight at the event was the Fusion Feed Safety
Range. Meriden's range of toxin binders prompted enquiries from numerous keen
prospective customers. With Dr Leon Broom, Senior Research and Development
Scientist for the Anpario Group, on hand to provide additional technical
support, customers were able to use the opportunity to their advantage.
With fresh, hot popcorn on offer and a competition offering the chance to win an iPad Mini, customers sought out the Meriden stand from the moment they entered the show.
The Global Miller
This blog is maintained by The Global Miller staff and is supported by the magazine GFMT which is published by Perendale Publishers Limited.
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