June 21, 2018

22/06/2018: Challenging acquisition and takeover to become a leader in modern-day colour-sorting technology

By Roger Gilbert, Publisher, Milling and Grain

When you are successful, others would like to share your success.

Ten years of steady growth of the Italian SEA Group, which introduced the color sorting in the Italian market in 1970, led to expect more and more ambitious results from themselves.

Today, under the Cimbria brand, this Italian company’s desire to lead the industry in this development remains undaunted and finds itself teamed-up with a major international grain handling and storage company.

Milling and Grain stopped -off in Imola, Italy in mid-April to meet Michela Pelliconi, the export sales director for Cimbria SEA, which is now part of the American AGCO Group.

Ms Pelliconi joined the company in 1985 when it was SEA Italy, and since then has helped to continue its remarkable growth in the development of electronic colour sorters which the company has remained loyal to since the inception and its first machine in 1970.

Although the Cimbria mechanical cleaning technology was well-known in Italy since many years, it was not until 2012 that it recognised that the SEA Group offered the ‘missing link’ of colour sorting technology in its grain and seed handling profile.

From the small Danish village of Sundby Thy and under the guidance of the three Olesen brothers 71 years ago, Cimbria had grown into a group consisting of more than 900 employees, with offices, dealers and agents throughout the world. Today, Cimbria remains a one-stop-shop and one of the world’s leading suppliers of drying, conveying, storage, sorting and seed processing technology.

However, like SEA, Cimbria’s success had not gone unnoticed and shareholding and acquisition has been a part of its growth and activity since 2007 – which included entities such as EQT, AXCEL and Silverfleet - and culminated in 2016 when it was acquired by the large American ACGO Group.

AGCO itself is a global leader focused on the design, manufacture and distribution of agricultural machinery. AGCO products are sold through five core brands, Massey Ferguson, Challenger, Fendt, Valtra, and GSI. The later operating in the same business sector as Cimbria. Going forward it is easy to see that Cimbria and GSI make a perfect match to challenge the world’s biggest and most technologically advanced supplier of products and systems for grain storage and seed processing industry.

With 20 production facilities on five continents and local sales representatives worldwide, AGCO has an unmatched global footprint and global reach.

Read the full article, HERE.

The Global Miller
This blog is maintained by The Global Miller staff and is supported by the magazine Milling and Grain
which is published by Perendale Publishers Limited.

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