November 16, 2012


SIMA-SIMAGENA February 24-28, 2013,  Paris, France, is planning to make its 75th event even more international in 2013. Dedicated to the theme of “high- performance and sustainable world agriculture”, it will also further strengthen its position as the leading event for players from across the agricultural sector. International exhibitor registrations are up by an additional 12%, with over 41 countries already represented. Buoyed by positive market conditions, foreign visitor numbers are also on the rise, with people from more than 120 countries expected at the show.

SIMA-SIMAGENA 2013 will provide an opportunity for everyone to exchange ideas and make valuable contacts in international markets. Algeria, China and Kazakhstan will be given pride of place at the show, while a packed line-up of events and activities for visitors and exhibitors - including an International Forum, technical talks and practical workshops, open shows, the UBIFRANCE forum, and Climmar Meetings - will be organised during the five-day event.

Aware of the many benefits offered by SIMA-SIMAGENA, numerous exhibitors have already signalled their intention to showcase their innovative agricultural equipment at the show.

Returning in 2013...
Attending for the first time
Many companies will be attending SIMA-SIMAGENA for the first time in 2013, including Soucy (Canada), Irtec (Italy) and Agromaster (Finland).
Among the newcomers are Portuguese manufacturer Herculano Alfaias Agricolas which produces a wide range of agricultural equipment, including agricultural and forestry trailers, water and slurry tankers, manure spreaders, front loaders, and disc harrows, many of which will be showcased at the event. According to the company’s sales and marketing director Filipe Neto: "If we want to drive our export sales and win over foreign buyers we absolutely have to be at an international show like SIMA. By showcasing our products here, and making new contacts, we also hope to increase our market share in France".

Czech firm Farmet, founded in 1992, specialises in soil treatment, sowing and oilseed-
processing technologies. It will be returning to the show for the second time in 2013 with a
455 sq.m. stand. According to the company’s marketing director, Jaroslav Korecek: “SIMA
gives us a chance to beef up our presence in France and throughout Europe, and to meet
with French and international visitors. We’re hoping to forge strong sales contacts and build
on our growth momentum. We’ll also be presenting our latest innovations at SIMA, like the
Softer, Duolent and Triolent series".

American company Orthman will also be exhibiting at SIMA-SIMAGENA for the first time in 2013, with a focus on its earth-moving and strip-tillage equipment. Orthman, a pioneer in the emerging minimum tillage sector, will be showcasing 1tRIPr, a particularly innovative seedbed preparation machine. For Alan Fairbanks, the company’s international sales development manager, SIMA-SIMAGENA is a great opportunity to meet with key European and international buyers: "Our tillage solutions are extremely popular so we simply had to be at an international show like SIMA-SIMAGENA, which has such a broad visitor base. It’s going to be a good opportunity to reach out to potential customers.”

SIMA-SIMAGENA will be organising several events to help drive exhibitor sales and exports. Designed to help companies gain a better understanding of the business potential of countries in which they’re thinking of expanding, the events include
•    country breakfastsfocusing on Algeria, China and Kazakhstan. These meetings between key players in the sector will provide an insight into local market conditions and build genuine synergies between exhibitors, corporate clients and trade professionals (unions, federations, etc.)
•    CLIMMAR (International Liaison Centre for Agricultural Machinery Dealers and Repairers) Meetings. CLIMMAR will organise a series of customized encounters between exhibitors and European distribution networks. It will also provide an opportunity to exchange views on future challenges in the agricultural equipment sector.

SIMA-SIMAGENA seeks to provide a platform for joined-up thinking and dialogue. Visitors will be invited to attend events and forums to gain a more in-depth view of agricultural markets and the agricultural equipment sector:
•    International Forum (Agri Center / 1stfloor – hall 4). The forum provides visitors with a chance to keep abreast of recent developments across the agricultural sector through a series of discussions and meetings. The themes under discussion will include “Which agricultural equipment for which markets?, “Towards a new mapping for agriculture in 2020: an international strategy”, “Agriculture and the Food Industry: a useful and innovative dialogue on the food of the future” and “Global food security”. Water and irrigation will also be addressed during these debates.

Events in French/English
•    Events in the SIMAGENA Ring. Five days of open shows, two European auctions and sales presentations. SIMAGENA will provide a meeting place for the cattle breeding sector in France, Europe and the rest of the world. In 2011, the event was attended by 300 livestock breeders from nine countries showcasing 400 heads of cattle.
•    Practical workshops (hall 3) will explore three key themes: methanization, the environment, and women working in the agricultural sector. An ideal opportunity to discover and discuss three hot button issues. Events in French/English
•    Technical talks (Agora SIMA / 1st floor – hall 3). A wide range of talks will be on offer at the show, focusing on themes such as agricultural waste management, safety at work, precision agriculture, and the challenges facing the agricultural equipment industry in the future.
Visitors also benefit from a personalised welcome and guided tours of the show thanks to the
International Business Club (1st floor – hall 5a).

More information...
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