November 09, 2016

09/11/2016: The ingredients for success at the new FVG Select 2017 event

On June 13 & 14, 2017, Victam International BV will launch a new event and format in Cologne, Germany: FVG Select 2017.

“FVG”–What is it? Exhibition brand names, like other brand names, have a finite shelf life. Industries change, methods of marketing change, show profiles change, etc.

Over the last decade we have seen the Victam events change enormously. Other than moving from Utrecht to Cologne, new specialist events have been introduced – FIAAP for feed ingredients and GRAPAS for grain processing.

VICTAM itself has broadened its industry profile as it now includes biomass pelleting. FVG is the abbreviation for FIAAP/VICTAM/GRAPAS and it encapsulates all the industries present at the show. Victam International BV will therefore introduce FVG as the new brand name for its events.

With FVG Select 2017, Victam International BV introduces a completely new concept and therefore it cannot be compared to the regular FVG exhibitions. The focus of FVG Select 2017 is networking. This will be facilitated through an extensive conference and business matchmaking program.

The conferences will be organised in collaboration with our conference partners: AEBIOM,, IFF & Wageningen University, Perendale Publishers and WATT Global Media.

As the name of the event implies, FVG Select, there will only be a limited number of booths available at the industry expo. The matchmaking program focusses on the high quality meetings during FVG Select 2017.

It will consist of a combination of an online tool, which allows exhibitors and visitors to plan their appointments very efficiently and a personal approach by our matchmaking consultants. They will help you as exhibitor and visitor to get the most out of the program and will support you in searching for those visitors and exhibitors that you would like to meet.

On June 13, a networking reception for exhibitors, visitors and conference delegates will take place after the conference program closes. During this reception you can continue your conversations while enjoying drinks and food.

A small admission fee will be charged to the industry delegates to visit the industry expo and a separate fee will be charged for the conferences. The intent is to introduce many of the new elements of FVG Select within FVG Asia 2018 and FVG International 2019 as the main events will adopt the new branding as well.

These two shows will not change from their initial concept, the large exhibition areas will remain.

For more information on FVG click HERE.

Read more HERE.

The Global Miller
This blog is maintained by The Global Miller staff and is supported by the magazine GFMT
which is published by Perendale Publishers Limited.

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