May 03, 2017

04/05/2017: VIV Asia 2017 introduces e-novations gallery and awards

VIV Asia 2017 March 15-17, in Bangkok

VIV worldwide introduces the e-Novations Gallery and Awards at VIV Asia 2017. The video contest is a new feature focusing on showcasing innovative products and services online, pre-show as well as onsite.

A digital pathway is being created through the newly relaunched VIV Asia website and social media channels. As from January 2017 the array of online pre-show content will grow with the addition of a new video innovations contest called the e-Novations Gallery, which presents short video clips about products and services that exhibitors are introducing for the first time in Asia.

Voting for Awards
Visitors will have chance to vote for their favourite innovation, either online or while at the show, in each of the main show categories of farm production, breeding and hatching, processing and handling, nutrition products, feed manufacturing and animal health. The winning entry per category is to receive a special e-Novation Award in a ceremony on the second day of the show.

New record number of exhibitors
There are a thousand great reasons to visit VIV Asia 2017, says show manager Zhenja Antochin. A significant growth in demand for stands at the March 2017 event has meant that the available space is effectively sold out and that there will be a new record of about 1,000 exhibitors - top names from around the world in supplies and services for the businesses of animal protein production and processing.

“We are inviting everyone to begin by checking out the new website where they will find clear pre-show information,” Zhenja Antochin comments. “The website also provides all they need to pre-register as a visitor, which we really hope they will do because it puts them on the fast track into the show.”

Visitor-friendly show layout
Where before VIV Asia was divided into separate halls, now it is occupying a single large space at BITEC in which the only sub-divisions are by signs to mark the groups of exhibits according to category.

When visitors walk in from the newly built entrance they come to a broad boulevard path running the full length of the exhibit area. This has been specially designed to provide easy access to each individual section and make sure that all parts of the show are fully visible.

What is more, the so-called Grand Boulevard leads to two Squares that have been named Utrecht and Abu Dhabi in honour of the VIV flagship trade shows VIV Europe and VIV MEA. Each Square has its own digital screen and it will also act as a convenient stage for some exhibitor events during the show.

Read the full event review, HERE.

The Global Miller
This blog is maintained by The Global Miller staff and is supported by the magazine Milling and Grain
which is published by Perendale Publishers Limited.

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