May 16, 2017

16/05/2017: New Asia Pacific regional hub in Singapore

Picture credit to Lesaffre: Ribbon cutting ceremony marking the official opening of Lesaffre's Asia Pacific hub in Singapore on Tuesday, May 16, 2017. (L-R: Mr Chan Ih-Ming, Director of Consumer Business, EDB, Mr Antoine Baule, Chief Executive Officer, Lesaffre, Ms Low Yen Ling, Senior Parliamentary Secretary, Minstry of Education and Ministry of Trade and Industry, His Excellency Marc Abensour, Ambassador of France to Singapore, Mr David Jousselme, President, Overseas Baking Region, Lesaffre) 

Lesaffre, a French family-owned company with more than 160 years of history and a global key player in yeasts and fermentation products, has set up a new expertise hub in Singapore. 

 On May 16, 2017, Mr Antoine Baule, Chief Executive Officer of Lesaffre, inaugurated the new premises in the presence of Ms Low Yen Ling, Senior Parliamentary Secretary, Ministry of Trade and Industry and Ministry of Education, and His Excellency, Mr Marc Abensour, Ambassador of France to Singapore.

 The new Singapore regional hub houses at the same location as several of its teams in baking, food taste, human health and nutrition, animal care and biotechnology, and will consolidate Lesaffre's various business streams at the forefront of advanced yeast applications and improve collaborative engineering of tailored business solutions in the region. During the opening event, guests were introduced to the company’s full range of capabilities.

 The 1,000-sqm space also houses a Lesaffre Baking Center™ – one of the largest in the world – and a Culinary Centre, serving as collaborative spaces for innovation as Asian consumers' palates and nutritional demands rapidly evolve. The two brand new application centres are dedicated to baking and culinary applications and enable the group to better adapt and respond to the cultural habits and trends across Asia Pacific.

Being at the heart of a region with an important role in the food, biotechnology, human and animal care sectors, fully justify the company’s investments in Singapore. As a family-owned group, headquartered in France and operating in Asia Pacific for more than 40 years, Lesaffre is very committed to its new set up in Singapore to better serve its customers in the region” said Mr Antoine Baule, CEO of Lesaffre.

 The Singapore hub cements Lesaffre’s commitment to its regional customers working with them to meet local demands in a diverse region. The project, an investment of US $4 million, is expected to create more than 75 jobs by the end of 2018.

 Mr Joergen Lundgaard, Managing Director, Asia Pacific, said, “Singapore’s capabilities as a high quality, future ready, global food ingredients hub was a key factor in our decision to make it the home of our Asia Pacific regional hub. Lesaffre will continue to invest in local and regional talent, process capabilities and innovative technology to support the robust growth in this important region.”

Read more HERE.

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