March 04, 2015

04/03/2015: CASE STUDY: Entering a large commercial milling market

Roff Industries is appointed to take Golfetto Sangati equipment into the South African market
First published in Milling and Grain, January 2015

Roff industries, a leader in the design and construction of high quality maize milling plants began its inception in 1992, starting as a supplier to the small mill market. Since then the company have made groundbreaking strides forward evidenced by the fact that machinery supplied in 1992 had the capacity to deliver 500kg per hour, today Roff supplies machinery that can deliver 15 tonnes per hour.
With expertise of more than 20 years in the African Market combined with remarkable design and manufacturing capabilities, Roff are renouned for their medium size maize milling projects in Africa.

The company recently announced that it has been appointed the agent for Golfetto Sangati in South Africa. The move has far-reaching consequences for the local industry, as major South African millers now have access to a fully-integrated local Golfetto Sangati resource capable of supplying the Italian brand’s complete range of high-tech milling equipment and spares coupled with comprehensive after-sales service – a first for the South African industry.
The partnership is significant for Roff too, as after 22 years of successfully serving the medium (up to 120 tonnes per day) maize milling market, the company has now  entered the large commercial milling market. Large commercial clients can now rely on Roff to meet all their milling plant needs as both a supplier and a project manager, as it offers a full turnkey project management service for the design and construction of new mills.

During the recent IAOM MEA, held this year in South Africa, Milling and Grain magazine met with Charl Marais, director of company technology, Roff industries in order to find out about the history of the company and what the recent developments as above will mean for the continuing growth and development of Roff industries.
When asked about partnering with an esteemed and reputable Italian manufacturer such as Golfetto Sangati, Marais affirmed the company chose to partner with Golfetto Sangati not only because of its prominent standing in the global milling industry, but also because of the values it shares with Roff.

“We share the same design philosophy – to produce quality machines that are affordable and easy to operate. Over and above this, Golfetto Sangati is one of the top three milling equipment manufacturers in the world, and its products are used extensively in the South African market where the brand has a loyal following. As the South African agent for Golfetto Sangati, we are able to service customers looking for both its high-end top of the range milling equipment and its more affordable milling machines.”

“Golfetto Sangati is under new management of the Pavan Group, and was looking for a new agent in South Africa,” explains Claudio Zavatta, CEO of Golfetto Sangati. “In Roff we found a good partner that will help to improve our business offering in the country. Roff is highly experienced in the field of maize mills, with young staff who are willing to challenge the market with our latest products. Roff also has a well-equipped workshop and well-trained technical staff that allow for efficient after-sales and maintenance services.” 


Read the magazine HERE.

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