May 20, 2016

20/05/2016: Yara strengthens its digital offering by acquiring farm management system company
Yara International ASA has reached an agreement with the Bulgarian company MicroAccount to acquire their Farm Management System business in Bulgaria and Romania.

"By combining Yara's extensive crop nutrition knowledge with a broad portfolio of digital farm management tools and services, we will have a unique platform from which to support our customers, far beyond the geographical area this business currently serves," says Yara's Head of Crop Nutrition, Terje Knutsen.

Last year Yara introduced a new farmer centric strategy for the Crop Nutrition segment. Digital tools and services like Farm Management Systems are becoming an increasingly important part of modern farming, and Yara has sought to strengthen its position in this area.

"We want to be the farmer's crop nutrition partner and deliver complete crop nutrition solutions, not only fertiliser. By expanding our digital tools and services portfolio we can help the farmer increase productivity and improve crop quality further, while at the same time contributing to reduce the environmental impact of agriculture," says Mr Knutsen.

For a number of years, Yara has invested in R&D and innovation to convert crop based agronomy and application knowledge into a digital format, through development of precision farming tools and services. The current portfolio includes the Yara N-Sensor which helps optimise the application of nitrogen fertilisers, smartphone apps designed to identify nutrient status and deficiencies in crops, and the knowledge bank Megalab where farmers' leaf or soil samples are used to give a complete recommendation for a Crop Nutrition Solution.

The acquired business will be operated from Varna in Bulgaria and become an integrated part of Yara Crop Nutrition's global footprint.

Visit the Yara site HERE.

The Global Miller
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