March 28, 2017

29/03/2017: Silos Córdoba Group unveils new corporate image

Silos Córdoba Group presents its new corporate image that will be deployed across all the organisation’s activities in the coming months: from the new website to branding on all silos and industrial facilities

The Silos Córdoba Group, a world reference in grain storage and conditioning solutions, unveils the new corporate image that started to take shape last year, carrying out a strategic and visual revitalisation of its corporate brand, adapting to the company's increasing size and strength.
This new image aims to convey the new reality of the company, which has experienced a steady international expansion over the past 20 years.

Through an intense international activity, the company now exports its products to more than 45 countries in four continents; with offices in Argentina, Turkey, Kazakhstan, Mozambique, Romania, Uruguay, India and Nigeria; and a network of distributors in 37 countries.

This gradual change of image also includes the development and fostering of greater cooperation between all companies and the creation of an “ideas transfer” group, through the collaboration of the different companies of the Group.

Moreover, global operations capabilities have been merged into a single entity and there has been a move to centralised Human Resources, Finance and Marketing services.

The redesign of the Silos Córdoba Group logos, by Juan Clemente Design, aims to update the old image, capturing the new phase of the group, its communication strategy, and positioning as a first class international entity in a solid, recognised and coherent way.

The new branding respects as much as possible the current image of an established, prestigious company, with years of experience in the industry.

The redesign process was focused on establishing both a chromatic and typographic driver element, and from there, to develop a new line that while retaining previous features, still responds to the needs of modern times and new technologies.

Read more HERE.

The Global Miller
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