June 03, 2015

03/06/2015: DeutscheBack organises two-day seminar for managers and staff of various bakery chains at Technology Centre in Ahrensburg

Making flexible and creative use of baking concentrates, optimising logistics and stock keeping to increase the profitability of the business: these are some of the daily challenges bakeries have to face. In order to help companies cope with these increasing demands, DeutscheBack GmbH & Co. KG invited them to take part in a customer seminar on "Success with baking concentrates” in Ahrensburg on 5 and 6 May 2015. Specialist lectures and practical demonstrations ensured a solution-oriented programme at the firm’s own Technology Centre.
30 participants from the management and production departments of various bakery chains accepted DeutscheBack’s invitation to exchange their knowledge and experience at the Ahrensburg Technology Centre. Lectures by the company’s experts on “The Function of Concentrates”, “Quality and Profitability”, “Effects of Enzymes in Practice” and “International Trends in Baking” provided the participants with valuable new stimulus. The emphasis was on enzyme technology and the potential for saving offered by the use of concentrates of active substances. To complement the transfer of know-how, the diversity of applications in ready-to-eat products was demonstrated in a “bakery show”.

The tour of the Research & Development departments showed the innovative heart of DeutscheBack. This is where production processes are optimised and ideas for new products are developed in close cooperation with the customer. At the Technology Centre, mills, manufacturers of baking improvers, bakeries and other companies from the food industry can simulate their baking processes and test the effects of enzymes; but they can also investigate questions of stabilising products from the deli food, meat and dairy sector. This centre of excellence permits synergisms between the individual companies within the Stern-Wywiol Gruppe and concentrates their expertise under one roof.

After the tour of the production facility in Wittenburg, the successful event closed with a cultural highlight: a visit to the FlourWorld Museum established by the company’s founder, Volkmar Wywiol. At the unique exhibition with nearly 3000 flour sacks from all parts of the world, participants were given fascinating information on the design and symbolism of the sacks and the stories behind them.

Visit the DeutscheBack site HERE.

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