An outstanding business
opportunity for every professional person and enterprise engaged in China’s
animal protein production is being arranged in Beijing, from 20 – 25 September
2014. The China International Livestock Industry Week will feature a week of events relating
to the upgrading of animal protein production systems and knowledge.
The industry will be on full display in the VIV China International Summit
(VICS), followed by VIV China 2014.
“VIV China is the only platform where
international knowledge and technology are presented specifically in the most
applicable way for the Chinese industry. This extends to language," says Market
manager Ruwan Berculo.
"Half of the speakers at the VICS conferences will be from China and half from other countries, but with simultaneous translation for a significant number of sessions. At VIV China, about 330 out of the 450 exhibitors are Chinese companies and the others will have Chinese members of staff to handle enquiries from local visitors. So our Chinese visitors do not need to know English or another foreign language in order to participate fully in every aspect of the business week.”
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| Ruwan Berculo (left) with Roger Gilbert in VIV China's last edition in Beijing |
"Half of the speakers at the VICS conferences will be from China and half from other countries, but with simultaneous translation for a significant number of sessions. At VIV China, about 330 out of the 450 exhibitors are Chinese companies and the others will have Chinese members of staff to handle enquiries from local visitors. So our Chinese visitors do not need to know English or another foreign language in order to participate fully in every aspect of the business week.”
VICS
2014: poultry, aquaculture and pigs
Starting on Saturday 20th
September, the VIV International China Summit (VICS) features
three days of conferences, workshops
and seminars, grouped by sector. Poultry topics begin the sequence as there
will be a two-day International Poultry Forum on 20th-21st September organized
by Watt Global Media/Poultry International China with Shanghai
Lyja Cultural Media Co. Dates of 21st-22nd September bring an Aquatic China
conference for China’s aquaculture industry, assembled by
Perendale/International Aquafeed with VIV. Then on 22nd September it is the
turn of the pig industry, with China Pork Outlook 2015 presentations for which
the co-ordinator is the Boyar information portal operated by Beijing Pro-Agri Communication
Co. The venue for the VICS conference is the Kuntai Hotel Beijing, located in
the Wangjing area of the city and on the same subway line as the New China International Exhibition Center and the
international airport.
Compact and
business-oriented
VIV China – from September 23 –
25 - is where the top echelon of people from the pork, poultry and aquaculture
industries of China can meet the leading experts and suppliers of technology
for these sectors from around the world. Unlike the crowded scenes at most
Chinese animal husbandry shows, VIV China 2014 will offer a much more compact
and business-oriented environment, with its total attendance over the three
days expected to be around 15,000 visitors.
Zones
per sector
The 8th edition of VIV China
will be bigger and better than the previous editions in several ways. The event
is to
be held at the New China International Exhibition
Center (NCIEC) in Shunyin, Beijing, only
about a few minutes away from Beijing Capital International Airport. VIV China 2014 is increased in size as well as
in number of exhibitors, and will now occupy three halls at NCIEC compared with
the two halls of the past. Market manager Ruwan Berculo: “It has allowed us to
create zones of exhibits according to sector -pork, poultry, aquaculture- and
to provide a clear navigation to these zones through the visitor show guide.”
Food safety
A
firm prediction by Mr Berculo is that all visitors to the VIV China 2014 week
will be delighted by the new information and business proposals they acquire.
Food safety is sure to be a major topic, he adds, and the Beijing event in
September will be the perfect occasion for discovering what systems, processes
and ideas are now on the world market to ensure the safer production of food in
China.
Feed to Meat
Every
one of the worldwide VIV events has the same theme of Feed to Meat, he
continues, but only the one in Beijing places it so decisively in a Chinese
context. The theme is illustrated at VIV China 2014 by the early calculation
that about 50% of all exhibits will relate to matters of animal health and
nutrition, another 30% to the housing and breeding or rearing of the animals
and the remaining 20% to the area known generally as processing, which in this
case refers to the manufacture of livestock feeds at the start of the
feed-to-meat chain as well as the processing of meat and eggs as final
products.
World’s Poultry Congress
2016
He
makes one more forecast especially for the poultry industry. “The 2014 show will
prove to be the best possible preparation for the next VIV China - when it is
lined up to be co-located in Beijing with the World’s Poultry Congress 2016.”
Read more HERE.
The Global Miller
This blog is maintained by The Global Miller staff and is supported by the magazine GFMT
which is published by Perendale Publishers Limited.
For additional daily news from milling around the world: global-milling.com
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