November 09, 2015

09/11/2015: Nestlé: Welcome back MAGGI Noodles, and Happy Deepawali!

"We are delighted to announce that your beloved MAGGI Noodles is back," Nestlé India said in a press release today.

"The roll out has begun today. It has been a challenging period for the Nestlé Organisation and therefore, there is a feeling of satisfaction at bringing back MAGGI Noodles to the market."
"The return of MAGGI Noodles on the auspicious eve of Deepawali and on the day of Dhanteras is a moment of celebration for all of us! MAGGI Noodles has very special relationships and strong emotional bonds with its consumers across the country and I am confident that our bonds will grow even stronger. On behalf of over 7000 Nestlé India employees, I would like to thank all our suppliers, distributors, retailers, and millions of consumers from every corner of India and overseas for their support, love, reassurance, and for being there during our difficult period. MAGGI Noodles rightfully belongs to them and I feel happy to be able to give back to them their familiar taste during the auspicious and festive Deepawali season," Mr Suresh Narayanan, Chairman and Managing Director of Nestlé India said.
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The company's press release continues: "Over the past 32 years, MAGGI has become the most relevant, trusted and valuable food brand in India. It has understood the changing lifestyles of generations, provided products that the family enjoys and constantly innovated products that add value. The MAGGI Noodles being rolled out now have the same masala taste that the consumers have always enjoyed.

"With the commencement of sale of MAGGI Noodles Masala today, we will make our best endeavour to reach the product to our consumers at the earliest. We are in touch with our channel partners and distributors to achieve this. They are enthusiastic about the reintroduction of MAGGI Noodles and are helping us in ensuring that our beloved MAGGI Noodles are available to consumers soon. Separately, Nestlé India is pleased to partner with 'Snapdeal' to roll out online offers to mark this special occasion.

"Most States do not have a ban on the sale of MAGGI Noodles. For States where specific directions are required, we are engaging with them.

"MAGGI Noodles is presently being manufactured at three locations, at Nanjangud (Karnataka), Moga (Punjab) and Bicholim (Goa). For the other two locations at Tahliwal and Pantnagar, we are engaging with the relevant authorities to obtain directions to commence manufacture.

"MAGGI Noodles are 100 percent safe. The test results from all laboratories mandated by the Hon'ble Bombay High Court has validated Nestlé India's position that MAGGI Noodles were and are safe. The health and safety of consumers is and will always remain highest priority at Nestlé.

"Nestlé India is committed to collaborate and work proactively with FSSAI, the apex food regulator, FDA authorities in States and other stakeholders.

"We wish everyone a very Happy and Prosperous Deepawali."

Visit the Nestlé India site HERE.

The Global Miller
This blog is maintained by The Global Miller staff and is supported by the magazine GFMT
which is published by Perendale Publishers Limited.

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